Topic

quirky

ideas and experiences with a selling angle that come from left-field

Project Unicorn

[http://www.sportbible.com/football/funny-england-players-enjoy-unicorn-racing-the-day-after-win-over-tunisia-20180619] England footballers in the pool the day after winning their first 2018 World Cup group game in a unicorn race -------------------------------------------------------------------------------- I once contemplated writing a pamphlet entitled something like 100 words that sell. Way back then, I’d just begun blogging. Having an

Dealmaker in Chief Deal Length Lesson

> “You know, deals that take too long are never good ones. When a deal takes so long, they never work out.” So spoke The Donald to Britain’s biggest selling daily before his way through Blighty in between this week’s NATO and Putin summits. There’s a well

Leaving Prospects With Your Tetris Effect

Recognise these? They’re the blocks that fall from the top of your screen in arguably the world’s favourite old-school video game, Tetris [https://en.wikipedia.org/wiki/Tetris]. (Several free online versions now exist.) Something I’ve blogged on before courtesy of its remarkable origin story [http://salespodder.

Are You All Caught Up?

I certainly noticed this when I saw it for the first time. I scrolled through my Instagram ‘home’ feed for quite the while as I sought to find an activity that staved off my fingernails being bitten during the World Cup. At some point, rather than being interrupted by the

Is Your Prospect As Busy As CEOs Studied By Harvard?

This London’s Times business section snippet alerted me to an HBR survey [https://hbr.org/2018/07/the-leaders-calendar] of CEO routines. Here’s the columnist’s idea of the lead ‘revelation’. Meetings reign; > 37 of assorted lengths in any given week 72pc of their total work time spent

What's Good Here?

Dating gurus tend to face lacerating coverage. From the early-century ’pickup artist’ seduction cult lambasted as aggressive and misogynist, to current catch-that-man theatrical coaches dismissed as self-help charlatans for charging thousands of dollars an hour. I saw one of the latter preach that we should all become americanised (not necessarily

Do You Need Decision VAR?

The video assistant referee room for the 2018 football World Cup – I also note memes which switch action on the pitch to instead show screens with such as the video game Fortnite and even, ahem, pornography -------------------------------------------------------------------------------- What on earth are those kitted out referees watching in their “var room”

What's The First Thing You'd Do?

I once heard a new broom at a major car maker describe early chats with their inherited exec team. Each was asked what they’d do to turn things around with a multimillion cash injection due to arrive. Each went on to describe in detail how all of this money

Foot In Door In Face Favours

[https://www.instagram.com/uberfacts/] An instagram account with 1.5m followers. A day after this posting, over 21k Likes and 165 commentors had already enjoyed this ‘extremely good’ nugget. I knew this as the Ben Franklin Effect [https://en.wikipedia.org/wiki/Ben_Franklin_effect]. The famed honorary Brummie

How Less Comedy Can Help Beat Price Tag Objections

The people I work with do not tend to offer the cheaper options in their market space. They are often in the top one or two, in fact. And on the basis you get what you pay for, they find success. No matter how hard it can be to persuade