Topic

quirky

ideas and experiences with a selling angle that come from left-field

10 Salescraft Tips Via Bestseller Debut Novelist

I caught a Kiwi-born Aussie author who’s debut novel became a recent bookworld sensation (The Rosie Project) divulge tips for writerpreneurs. I realised the experience of Graeme Simsion [http://graemesimsion.com/]held certain selling parallels. Here’s a ten-point checklist; 1 Experiment Not To Distraction If you are going

Broken Telephone Chinese Whispers

I remember my old junior school dinners fondly. The food was rather good, even if the supervision was not. We sat at octagonal tables and often played a game we called ‘chinese whispers’. I’ve since been told this was named so possibly as a result of the vast distances

Don't Come Off Your High-Speed Rails

HS2 is a shuddering piece of English transport infrastructure. That may or may not host passengers within the next decade. Global public funded projects of this ilk have such bad press you wonder how any ever got made. For every modern day marvel like Hong Kong’s Kai Tak airport

17 Renovation Ideas So Your Work Space Says Your Smart Not Sad

Who isn’t at least the teeniest obsessed with My Boy Donny? What a wonder democracy is. We get to see how thesanctummostinnerof the American Presidential work space, known as the Oval Office, is now renovated [https://www.vanityfair.com/news/2017/08/trump-oval-office-renovation-wallpaper] . I was hoping he’d happily

Does Your Prospect Like Horror Movies And Solo Travel?

So much social media chatter surrounded the recent maths findings inside dating site Ok Cupid. Apparently there are three questions that overwhelmingly dictate whether two people are compatible [http://mic.com/articles/85297/these-3-simple-questions-can-predict-if-an-okcupid-date-will-succeed] . All you need do is answer them the same on your first date then march straight

Have You A Deal Hashtag, Hex, Sharp Or Gate?

A flutter of writers this week herald the tenth anniversary of click-age label, the hashtag. Make you feel old? I remember when it arrived. Now Playing being one of the first I recall, which today is naturally shortened to #np. My main joy in this celebration is twofold. Firstly, the

Sales Rule 34c

The insightful geekery that coined InternetRule 34 [https://en.wikipedia.org/wiki/Rule_34_(Internet_meme)]has a Sales adaptation; > If a deal exists, there’ll be an anti-deal. As in, ‘any deal has a dissenting presence in it’. Which you could also suffer more destructively as; > Wherever

The Best Product Never Wins

This week courtesy of My Boy Donny I’ve learned of an American General called John Pershing. Apparently there’s a story attributed to his brutal way of dealing with a Filipino enemy, yet which happens to be mythology [https://en.wikipedia.org/wiki/John_J._Pershing#Spanish.E2.80.

Brand Compatibility Check

I used a little trick back in the 90s. It was a mini-qualifier. My forecast would get revised by results. Selling an emergent self-styled market disruptor, which through its marketing materials boldly associated itself with the likes of Mercedes and Rolex, I was wary this projected image may not sit

Your Independent Great Cup Origin Story

[https://salespodder.com/content/images/wordpress/2013/04/coffee-shop-start-story.jpg] Good storytelling [https://salespodder.com/?s=storytelling] is a vital part of good selling. So here in a provincial (excellent) English coffee shop, inside the smallest room, was this huge blackboard of chat. It clearly detailed their ‘start’. Or as