Topic

quirky

ideas and experiences with a selling angle that come from left-field

Borrowing High Impact Turns Of Public Phrase

The land of my birth this week witnessed all sorts of political game playing. Around divorcing. Or perhaps more, the conscious uncoupling. During these rampant discussions surrounding separations, I noted a trio of soundbites got repeated plays on national media. First up, from a talking head that wished to point

How Could We Make It More Greek?

In a cafe talking through project details with someone, a lady close by was in a rush. Barely sipped her enormous smoothie, but suddenly had to go. Asking the manager for a takeaway cup, the apron-clad hipster went for a spot of client engagement. Or pulling. Either way, his chat

Cherish Early Brushes With Success

A definition, from photographer Erik Kessels; > “early brush with success” …aka… failure I was pleased to discover this slant from snatches of his Cape Town Design Indaba [http://www.designindaba.com/videos/conference-talks/erik-kessels-power-failure] presentation. Further digging uncovered a delightful book of photos. Failed It [https://www.creativereview.co.

The Perils Or Marvels Of Salesy McSalesface

[https://twitter.com/nasa] Nasa must have known what was coming. There’s potential for life in a Goldilocks Zone a mere 40 light years away. That’s 700,000 earth years at our present max travel speed. Around a star named Trappist (after the initials of the Chilean telescope

The Dox Trap

The latest eword. It came to mind from last week’s fruity Spook-y “whorehouse [http://salespodder.com/4-deal-intel-tips-from-secrets-spookmeister/]” wisdom. The definition pictured above hails from googling. Dox. A phonetic abbreviation of documents, as in docs (or even lifting from the dreaded Microsoft file extension, docx). The idea being that you

Slaying Status Quo Inertians

Universal Basic Income. Heard of it? An idea from Left of Centre. ‘UBI’ self-labels as supposedly ‘progressive’. Government gifts every single adult enough to pay the bills with food on the table and likely a telly. Twelve grand should do the trick. The Swiss even held a referendum on it

When Hurried Compass Needles Spin

> “Integrity is the compass we use to guide our daily business dealings” I read this line and screamed. It was a centrepiece of communication from a poorly ran business, fresh from a rebrand. I’ve been privy to many such exercise down the years. Often rewarding sometimes baffling. This

Chop Fat From Spoken Straps

slide message inspo from a billboard car ad -------------------------------------------------------------------------------- For my 2017 solo endeavour I deliberately crafted a (supposedly) snappy response to that most innocent yet devilish question; “…so what d’you do, then?” In the style of multitudes of workshops I’ve ran for eager salesteams these past two

We Charge By The Hour

So I had a deeply unsatisfying encounter with a techie. One of those on-call IT troubleshooter gangs. Long story short, I politely maintained that a diagnosis without recourse to remedy, lasting less time than the chat over something to ‘whet the whistle’, did not merit a full, virtually entirely unused,

The Un-Fake Importance Of Your Snappy Three Word Purpose

An impromptu press conference. Salivating journalists. Presidential defiance. Thursday saw the latest, addictive, Donald Trump theatre. Yet another Sales gem. This time, courtesy of utter arrogance from the BBC. They have a man in Washington. A prize posting. Jon Sopel with the plum. Picked out then owned by “45”, here’