Topic

quirky

ideas and experiences with a selling angle that come from left-field

Gaining Possession Of The Argument

Yes, I found myself strangely engaged by a live feed of 2016’s first American Presidential Debate. I thought it was pretty tight. Until I was astonished by that flippant remark; “that makes me smart”. In an instant us normals paying our income tax rendered dumb. Still, later I enjoyed

3 Sales Tips From Reflections Of Interview Lion

So this week the memoirs of an interviewer were serialised. No ordinary journalist, the man concerned held the crown for most rabid interrogator of politicians in the UK for a fair old while. I was a huge fan of his work in his prime. The nightly show he fronted was

Lovely Sales Deals With Psychedelic Recipe

[https://www.theguardian.com/society/2016/sep/16/mdma-ptsd-therapy-trauma-maps-medical-study] The properties of illicit drugs are being harnessed for medicinal repair. I noted this reading the above broadsheet magazine supplement piece. In this specific case, eliminating PTSD. The chemistry CEO profile pic caption boils things down to a straightforward recipe. >

3 Sales Traps Fixed By UK Taxpayer Money Pit

The world is blighted by governmental infrastructure disasters. It’s a wonder anyone ever built anything sometimes. Ghost airports, creaking transport capacity, power outages, misfiring defence systems, crumbling schools and shoddy hospitals. Although that last one is perhaps UK-only. I’ve blogged before about the current lack of a British

Down With The Voters Politician Crib Sheet

Who really cares if your candidate doesn’t know the act at number one in this week’s pop charts? I have no idea what a pint of milk costs today. Even though I can tell you the cost of a cup of coffee anywhere across three continents right now…

How To Fix Your Bricked Deal Stuck In A Boot Loop

Apple launched its latest operating system overhaul this week. As usual, early downloaders suffered ruinous disaster. The update crashing precious phones and pads. They are not alone. I know what it’s like to be unable to book a help/rescue session in-store. Hugely frustrating when it’s the only

🎶 Sing To Quincy Jones' Success Tunes

83-year old music legend Quincy Jones was back in London. For a Proms opera performance. Trying something new. As if groundbreaking with Count Basie, Frank Sinatra and Michael Jackson wasn’t enough already. I caught a couple of his BBC interviews. My Sales ear pricked when early on, he uttered

The 404 Sales Challenge

The 404 Page. Web users know it as what comes up when a site hasn’t got or can’t find the page you’re looking for. And Westminster silly season political reporting found that the beleaguered former UK junior coalition government party cracked a fairly decent joke with theirs

Should Sellers Ever Follow Ad Slogan Criticism

I heard a lady entitled “design correspondent” on the radio. Eliza Williams [https://www.creativereview.co.uk/landing-page/eliza-williams/] brought into my view rising criticism of current ad slogan output. Her two samples of the recently launched bad; > First Never Follows – Adidas Be Legacy – Stella Artois Her sole example

Which Jargon Puts Off Your Prospects?

I was involved in a discussion recently where an industry insider was frustrated with the accepted term for a key offering. He detested the phrase Managed Print Services. Abbreviated in his sector to the even more irksome initials MPS. He was clearly annoyed that, first, it failed to get across