quirky

Here’s a fairly random piece of pr from the UK’s Woodland Trust. They now crown an annual top tree. With seemingly little logic,England’s winner for 2016 [https://www.woodlandtrust.org.uk/visiting-woods/tree-of-the-year/england/] was a Sycamore with a part in the Kevin Costner 1991 Robin

bigly [https://salespodder.com/the-bigly-wonders-of-making-up-your-own-word/] In a world where everything he does is immodestly ‘great’, the American President-elect likes to liberally plaster dollops of folderol (hyperbole, to chucklingly drop a scarce word) across his own achievements. Bigly as his particular superlative of choice has been the subject of much grammar

Britons voted to Leave the Euro-supra-state. As I’ve blogged before, into the mix as to why is the power of slogans and your sales pitching. Brexit as a word became a real winner. (Among the many writing on its power, this piece from the Creative Review [https://www.creativereview.

> David Bowie – Blackstar Steven Wilson – 4 ½ My Robot Friend – Open The Book The 1975 – I Like It When You Sleep… Katy B – Honey ABC – The Lexicon Of Love II Ariana Grande – Dangerous Woman Frost – Falling Satellites Pearl Handled Revolver – If the Devil Cast His Net Tegan & Sara – Love

I came across two depressingly familiar stories simultaneously in Cape Town recently. They expose the hypocrisy of buyers. I’m always happy to do this. The first concerned a global magazine brand. They wanted catering for a swanky 150-person event. They battered the caterer down so much that they didn’

[https://salespodder.com/content/images/wordpress/2013/08/salesforce-mktg-figs-2013.jpg] I was searching out some information for a client in Asia. I came across a marketing page for cloud/web/SaaS/on-demand crm provider Salesforce. The above pic was on that page. They were trumpeting the improvements users of their

Listicles continue their seemingly unassailable rise. So how could I resist the dailymail clickbait of 10 signs your relationship won’t work [http://www.dailymail.co.uk/femail/article-3916220/The-10-signs-relationship-WON-T-work-including-pet-gives-long-takes-meet-friends.html] ? Aimed perhaps at the early stages of getting together, a point at which ‘idealisation’ is in play, here’s

The year-end charting fixation sees logovores the world over rush to crown their word of the year. Brexitvia Collins is already in. Now Oxford try and snare the Left’s approval with post-truth; > “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion

Perhaps here’s an important selling word; “the”. I now know this because I heard a Sussex Uni linguist on the radio discussing the 2016 US presidential election [http://qz.com/806174/second-presidential-debate-linguistics-explains-why-donald-trump-sounds-racist-when-he-says-the-african-americans/] . She described Othering. Her definition has sinister overtones of victimisation; “treating people from another group as less