sport & selling

I read a prelude to former table tennis international and now broadsheet journalist Matthew Syed’s new book, Black Box Thinking. He quotes the technical leader of runaway F1 leaders Mercedes, Paddy Lowe, comparing 2015 with 1987; > “When I first started in Formula One, we recorded eight channels of data.

[/content/images/wordpress/2015/09/walsall-fc-banks-stadium-relaying-pre15-16-season.jpg] The pitch about to be relaid at Banks’s Stadium, ahead of the new season, Summer 2015. Local lad Dean Smith is Walsall Football Club Manager. The third longest serving in the League, no less. Early days for sure, but they proudly sit

Roger Federer came close at the weekend. His astonishing total of Grand Slams remains at 17. Beaten by current nemesis, Novak Djokovic for the US Open crown. Much of the fortnight was consumed by his “new” shot. Aggressive and all-out attack. On a second serve he occasionally bounds forward from

[https://salespodder.com/content/images/wordpress/2015/08/eng-win-eurohockey-2015.jpg] England’s ladies hockey side won the Euros over the bank holiday weekend. Beating favourites, the Olympic and World champion Dutch in a penalty shoot-out. A terrific feat. In the glow of victory, I caught the star goalie speak. She

[https://salespodder.com/content/images/wordpress/2015/08/times-rwc11-17aug15-400x175.jpg] The buzz builds. We are but a month away. Here’s my snapshot of a paragraph adding to the hype from London’s Times this week. There’s many utter disgraces in world sport. Yet two of the most outrageous

Team GB just enjoyed their best ever swimming world championship medal haul. Starman Adam Peaty broke a world record and won three Golds. Homeland media coverage is huge. Especially following the revelation from his proud Mother. As a baby he was petrified of the water. He shared what he considered

[https://salespodder.com/content/images/wordpress/2015/07/teamskyjag2015.jpg] This pic shot round the web during Chris Froome’s brilliant Tour de France win. It’s the cycling kit that followed him in his Team Sky Jag. Team Principal Dave Brailsford is a magnificent leader. I’ve blogged on

[https://salespodder.com/content/images/wordpress/2015/07/andymurray2015noexcusesnoapologies.jpg] Tennis champ Andy Murray likes his statement t-shirts [http://salespodder.com/prepare-attack-destroy/]. After a first round Wimbledon win, here’s his T’s message, courtesy of current sponsor, Under Armour; > No Excuses No Apologies On national radio, his entertaining post-match

I caught Beth Levine discussing her book for half-an-hour on radio. I nearly skipped the chat. How’s this for a title ensured to switch off any non-American, non-Scot or proud geek, ie, almost the entire world; “Jock Talk [http://www.smartmouthcommunications.com/book/]“. A lesson in how to shape