Topic

sport & selling

A collection of 404 issues

Aussie Cricketer Presentations

With back-to-back Ashes looming and England favourites for a change, you gotta love this story. After getting walloped in the first two Tests by India, the Australian squad were requireded to prepare for a presentation to management. They were asked to detail how they could improve. Four declined to partake.

Premier League Change Management

Yesterday I watched a fascinating documentary about how the English Premier League became such a dominant football force across the globe. In just twenty years TV rights exploded from around £3m, to £2Bn. Utterly incredible. More Than A Ball Game looked at how the league was formed. There were all

England's Rugby Transition

Let’s not carried away. England are not yet quite the world beaters we crave. Despite walloping New Zealand and now winning in atrocious Dublin weather. The Guardian [http://www.guardian.co.uk/sport/blog/2013/feb/08/stuart-lancaster-england-flops-force] wrote this interesting piece on how the building blocks for this

Prepare Attack Destroy

[https://salespodder.com/content/images/wordpress/2013/01/prepare-attack-destroy.jpg] This pic’s been all over the web this week. Where once there was Roger & Rafa, now in their place there’s Murray & Nole. The t-shirt slogan apparently sums up Andy Murray’s thrust. His brilliant development over

Beavers Foxes Dolphins Owls

[https://salespodder.com/content/images/wordpress/2012/12/597px-American_Beaver.jpg] I realise it is a touch self-indulgent to have so many sport related sales wisdom posts, but it is getting close to crimble. And England were truly magnificent in India. Here’s the opening para of one recent suitably

Pressureless Thinking

Is there a more intense position in world sport than being India cricket captain? Rahul Dravid would have an opinion. In the aftermath of the incredible Test series which England just came back to win, there’s plenty of tips for the astute seller. One was this little gem. When

Defending Corners Cheat Sheet

[http://www.telegraph.co.uk/sport/football/teams/chelsea/9753011/Chelseas-tactical-secrets-found-in-a-bin-in-Japan-following-Club-World-Cup-defeat-to-Corinthians.html] Defending corners. It evokes my auto-responses when a lady asks of me my likes and dislikes. In the style of a glossy mag quizzing a celeb for ever-so-amazing insight into their personality. Right. You should never concede a

England Hammer New Zealand

Quite Incredible. What a day out last Saturday. I couldn’t let this week slip by without mentioning this historic Twickenham victory. Kudos to the Kiwis in defeat though. There’s plenty of banter about the identity of the planet’s most biased commentators (no debate necessary – it is any

Guardiola's Barca Performance

I recently read a load of PR related to a new book. It’s about how coach Pep Guardiola [http://www.telegraph.co.uk/sport/football/teams/barcelona/9683924/How-Pep-Guardiola-got-the-Barcelona-players-on-his-side-to-halt-teams-decline-into-decadence.html] managed to sculpt the best ever football side from the collapsing ruins of a previous regime. There’s an

On-Message Prompt Sheets

[https://salespodder.com/content/images/wordpress/2012/10/uefa-europa-league-prompt-sheet.jpg] There isn’t a single right-minded football fan that talks well of any, that is any, of the ‘governing’ bodies. One lucky journo found [http://www.telegraph.co.uk/sport/football/competitions/europa-league/9589131/Uefa-urge-clubs-to-talk-up-prestigious-and-dramatic-Europa-League-in-attempt-to-enhance-competitions-image.html] a delightful piece of