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Contact Form Fishing Follow-Up Fail

O-oh. The latest in a consistently disappointing string of BDev outreach attempts duly lands in my inbox. I noticed that you previously provided your contact details on our website, but unfortunately, despite many attempts, we weren't able to connect with you. I understand that your time is valuable, but I

Lazy Simulations

In thoughts widely shared among those with purpose to help make the world a better place through video meetings that actually work, here's a concluding excerpt from longtime marketing blogger Seth Godin. Railing against those who dismiss video calls as full of "cons", never productive, let alone enjoyable. If, even

One Sentence Test

I note yet another call for pitch simplicity. This time, from someone with experience running a business [behind The Times' paywall.] I firmly back these types of exhortations. Down the years, I've blogged on plenty. As well as running countless workshops and mini, sometimes spontaneous, runs around one of them

Your Deal Has 3 Buses Arriving At Once, None Of Them Price

Peeved that a central public transport option on which I once occasionally relied was no longer in operation, I recently read on the madness that is the mass transit planner. There's a ton of surveys, research and suggestions on what makes for the optimum bus, train and tram network. Some

How The Audience Finishes Your Film

Broadsheet film journalist Tom Shone recently interviewed Christopher Nolan. As he has down the years for two decades. On occasion of the writer-director's latest movie, the lengthy Oppenheimer biopic, becoming unexpected critical and one billion dollar commercial smash. So he knows how the film-maker works. Revealing such intrigue as when

POSIWID Selling

Stafford Beer. There was a guy. Responsible for perhaps the single most intellectually tough topic I ever tackled at B-school. And I was taught by maybe his right-hand man. That was his Viable Systems Model. (Tiplet; if you wish to remain sane, don't look it up.) I just googled. Apparently,

Brain Chemistry Alert for Memorability

🚨 Activate the lizard-brain. Give a dopamine hit. Embrace subconscious problem-solving. There's a whole host of advice from neuro- (and pseudo-) scientists telling us how we can make ourselves more prepared, popular and productive when talking with others. Like within the trio of examples up-top, some are great, many are rot.

The Luxury of the Lesser-Spotted Meeting

I read a sparky four-para column the other day. Extolling the "unbeatable" reward from the "sweetness" of someone apologising when cancelling a run-of-the-mill meeting you were scheduled to attend. As I often hear myself explaining to those keen to make their video meetings don't fall into the trap of being

How Would You Describe Yourself?

As an added bonus, following last week's post of how veteran English broadcaster Howard Hughes springs to life on-screen, here's insight from when he didn't seem to want to offend a guest. When broadly not quite sure of his research, he uses this self-confessed get-out gem; "How would you describe

546 Words That Might (Not) Apply To Your Project

More survey clickbait, luckily with a Sales angle (honest!). 🍺 Britons have 546 different words for 'drunk' according to researchers 🍷 Almost any word can be used to mean drunk as long as it ends with an '-ed' 🥃 Britons understand any such 'drunkonym' if it is preceded by 'I got completely ____'