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Your Six Supporting Messages

A warning from a lifelong adman. Believing a pitch is all about one element alone is a dangerous ploy. I caught Jonathan Gabay [http://www.brandunderstanding.com/] on the airwaves impart this wisdom; > ‘with any ad campaign … you have to have a very key and clear message … if you

Success Pioneers In Global Newsroom

[/content/images/wordpress/2019/09/pioneers-success-skynews-westminster-office-2019-400gr.jpg] Anyone can be prone to a bit of a nosey moment, right? Who wouldn’t take an interest in how other people’s offices look… So I was intrigued to see a rolling news channel feature one of their newsrooms as a bumper

Going Down A Storm With Your Printout Charts

America’s National Hurricane watchers clearly have a big printer. Above is their widely shared printout of an early forecast for 2019’s Hurricane Dorian. Deemed such a threat, that in this Oval Office press event, the US President warned that the incoming storm was “a monster”. Not every office

The Best Thing In The Whole World

I always enjoy a tale from beyond Sales about selling an idea. Here’s one from the ephemeral world of radio show features. A new host took over a breakfast time popchart style radio programme with around five million tuning in daily. One trait he was determined to stamp on

Does Your Prop Suffer From Wikipediitis?

> wikipediitis: when a documentary would’ve been better served as an annotated article This is a contemporary criticism of many a supposedly investigate look at a subject on-screen. When it merely recites talking head recollection, without story arc nor deeper context, and bloats the running time by plugging gaps

Can I Borrow You For A Sec?

Chuggers. British plague, British cure? Discuss… Opinion may be divided. But these third sector salespeople – the label derived from charity mugger – adorn/blight every high street in the land. For over a decade turning a trip to the shop into an obstacle course crossing tig with hide and seek. When

Can You Use The Red Arrows Debrief Psychology Trick?

Here’s an internal meeting idea swooping in from left-horizon. From guys I’ve seen talk in the flesh [http://salespodder.com/red-arrow-focus-aka-squadron-leader-analysis/] too, and are currently on a rare N American fly-by. I’ve been party to a torrid lost-deal debrief in my time. They can also erupt discussing

England Rugby Half-Time Re-Set

The character that is (Australian) rugby super-coach of England, Eddie Jones, hopes to leave no stone unturned in pursuit of World Cup glory this year. At half-time in their penultimate tournament warm-up match, despite going behind early, they had Ireland on the rack. From 22-10 up, they’d go on

How Lucky A Seller Are You?

Harvard researchers now tell us [https://www.psychologytoday.com/gb/blog/the-athletes-way/201908/optimism-study-gives-optimists-more-reason-be-optimistic] that the optimist outlives the pessimist. Despite, no doubt, of when the latter try to convince that they rather display pragmatism or realism. Really… Hot on the heels too of a similar Yale [https://thriveglobal.com/

Greatest Cricket Innings Ranking & Your Decision Criteria

Wow. The mindbending stokesy-cokey that was the Ashes 3rd Test winning knock. Luminaries of the English game seem unanimous. It was the greatest ever innings by an Englishman. One of many such praise laden reports came from former spinner and self-styled ‘analyst’, Simon Hughes. In The Times broadsheet, he proposes