salespodder

salespodder

http://salespodder.com

Doo Doo, Doo Doo, Doo-Doo The Baby Shark Dance To Gain Recall

As regular readers may have sussed, I do love a cheeky little Sales newsjack. Not only has this 2min clip above had (at time of blogging) almost two billion views, anything Baby Shark related is already slated as the must-have 2018 christmas pressie to give toddlers this year. There’s

Who Still Wings It These Days?

The latest London option of ‘business’ reality telly, The Apprentice, gets underway this week. I’ve not bothered with it for years now. I left it at the point that the once almost proper Sales tasking down-dumbed itself to major on the enforced petty politics and one too many a

Know Your Stuff Better Than Electric Car Sellers

[https://www.ft.com/content/6940cbaa-a7b7-11e8-8ecf-a7ae1beff35b] There’s something going on with car sales in Europe. This September saw sales plummet. Down 30 percent in Germany. Down 20 percent across the UK. All sorts of reasons conflate to make such an eye-watering drop. Extensions or reluctance of the new-fangled (“PCP”

What's Your Skiff Info?

[https://scifglobal.com/scif-definition-what-is-a-scif/] This week’s newly learned word; skiff. It’s the pronunciation of the acronym, SCIF. It comes from the name for the room where documents are kept that must not be read elsewhere. The concept was known to me from the legal sector. There I’ve

4th Time Lucky For Tower Poppy Artist & Your Cold Calling

It was such a winner. So unexpected a treasure. An entire nation loved their World War One poppy installation at the Tower of London. 888,246 handmade ceramic blood red poppies to celebrate the life of every British and Colonial soldier who perished at The Front. Weeping Window and Wave

Maskirovka aka Masking & Your Underlying Message

shorn of words and strange ‘bat’ silhouette, the central imagery of the emblem for the Russian secret spying agency, GRU, responsible for assassination of Putin regime critics at home and abroad -------------------------------------------------------------------------------- I remember 1984. Half The West wailed that we were going to get fried in nuclear war. The

Football Throw-ins & When A Microskill Makes Macro Difference

Thomas Gronnemark [https://www.bbc.co.uk/sport/football/45405476] is a man in demand. In his native Denmark he switched from his own athletic pursuits, turning to coaching in 2004. Specifically focussing on football’s throw-ins. With demonstrable success at league sides. Since joining Liverpool FC’s payroll this

The Sales Coach Richard White 2015

I found myself near a wonderfully modern library boasting one million books. How many do you think were on Sales? Sixteen. The heart sinks. Actually, it’s slightly worse. Only fifteen. Because one book had the honour of two copies. Naturally, I was keen to pick out the doubly-featured. I

How Edge Is Pitched By Microsoft

Browser wars. From Netscape through IE to today’s more varied than ever marketplace. How do the makers of web browsers set themselves apart? I’ve touched on this before, with its parallels to when we sell our solution offering in a crowded field. I wonder how relevant today a

How A Recipe Card Can Help Both Your Prospect Sell And Deal Focus

[http://www.allrecipes.com] Esmee Williams joined allrecipes.com as employee 18 in 1999. Today she is VP for brand marketing. She knows what makes a homemade recipe popular with their mainly ‘harried and middle-aged’ audience; > They prefer five to seven ingredients that they can find in their kitchen cupboards