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Manage Buyer Dramatic Instincts Through Factfulness

Maybe I could have alternatively titled this post; How To Make Sure Your Prospect Doesn’t Make A Chimpanzee Of Themselves. The inimitable Hans Rosling bequeathed a project to his children Anna and Ola. One they’ve progressed with gusto. Factfulness [https://www.gapminder.org/factfulness/] is the family play

Micro App Salvation?

Many moons ago I came across a construction supplier trying to help their salesteam get better. Their external trainers developed an optimum sales conversation tree. Reams of paper. Which never got read. I then enabled these to be tapped online. Clicked through in an instant. Whether in the office or

Have You A Winning Product Sub-Title?

As I listened to the always enjoyable newsanchor Eddie Mair in his regular London five o’clock slot, I couldn’t help but admire the master of irreverence continually reference his Saturday show; iPM – the programme that starts with its listeners Complete with audible cheeky grin. You could almost hear

Choosing Your Release Number

Bloomberg Game Changers. An episode on software [http://www.businessinsider.com.au/larry-ellison-2010-12] giant Oracle. A toxic corporate culture exposed, a despotic founder hellbent on being number one. A place where lying to customers was encouraged, if Sales didn’t make 200% of quota you were discarded and release after

ɹǝddᴉlɟ ɹoɹɹᴉɯ

[https://twitter.com/ArianaGrande] Well, it is 2018. Perhaps I shouldn’t be surprised that I learned new powerpointing via a teenpop sensation. Ariana Grande (I could say ask a schoolgirl, but you ought know this singer after the tragic bombing at her Manchester gig last year and its heartwarming

Automation Vanguard Factory Office Visuals

[https://www.cbsnews.com/news/people-are-crowdfunding-to-buy-elon-musk-a-new-couch-after-cbs-this-morning-report/] Elon Musk makes mainstream news, again. And not only because he’s discovered corporate life ought be geared better towards escaping the scourge of bad meetings [https://work.qz.com/1255636/tesla-ceo-elon-musks-advice-for-when-youre-dragged-into-useless-meetings/] . This week – my head spins in bewilderment as I type – because the

Prospect Discarding - How Google Canary Tab Experiment Could Improve Your Funnel

So Google’s Chrome browser kept crashing on me. After suffering myriad alternatives and successful re-installs, I happened upon their lab version. Future Chrome, you could say. Sandbox, alpha, development – or a term they seem to prefer “the bleeding edge of the web”, as opposed to “Chrome Stable”. They ‘brand’

This or That?

Deceptively simple, yet fiendishly revealing. Also incredibly tricky to write. The ‘this or that’ rapid-fire quiz is a staple of the celebrity profile interview finale. Take a pair of seemingly opposing stops along a particular pop-culture line and shine the headlamp demanding one is chosen above the other. I remember

Man Versus Shark

So I heard an English movie critic promo-ing his latest book. 170,000 words on Fast Times and Excellent Adventures: The Surprising History of the ’80s Teen Movie. The engaging James King [https://twitter.com/jameskingmovies] obligingly suggested his Top Three: Ferris Bueller’s Day Off (1986; from the maestro

Transit War Room Plans Success

[http://www.bbc.co.uk/news/world-us-canada-43561378] I gather there’s a new man at the helm of New York’s mass transit [http://www.mta.info/nyct] systems. He comes down from the same job [https://nypost.com/2018/04/07/new-transit-boss-might-have-the-toughest-job-in-nyc/] for Toronto. Apparently, whilst in post there