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Match Medium to Meaning

Voice Your Emotions, Text the Facts One of seven (plus one) modern-day contacting tips I read from the clickbait title, 'etiquette expert explains the new phone rules'. My Sales brain instantly added to the above; Voice Your Emotions, Text the Facts, Video to Progress with Emotions and Facts. This struck

Third-Wave Videoing

My recent riff on our potentially just begun 6th Wave of innovation made me think of another wave we seem to be in. The never-ending explosion of coffee shops with what they call 'third-wave coffee'. The first wave cited as the amassing industrialisation of retail coffee shops. The second, the

Wartime Webcam

Please welcome our latest ambassador, Mark Strong! Admired for his impeccable performances, Mark really won our hearts during #Game4Ukraine. From now on he will support U24’s Education and Science program: https://t.co/gQ8vqoRsjf Thank you and welcome to UNITED24, Mark! pic.twitter.com/nTByjKcb8y — UNITED24 (@U24_gov_ua)

The Faster Horses of Audience Capture

If I had asked people what they wanted, they would have said faster horses A most famous of business quotations. Though not, as myth has become, from the mouth of Henry Ford. Merely those engaged in a spot of critical fabulation as to what he could have been capable of

When Planning Traps You

To plan or not to plan? That is the sellers question. Can you boil down solution salespeople into two types? The planners and the unplanned? Those that diligently plot out how to get to a goal, set against those who fly by seat-of-the-pants, all spontaneity and improvisation? Perhaps that's a

You A Sixth Waver?

“Bull markets are born on pessimism, grow on scepticism, mature on optimism and die on euphoria.” The summation of fund manager 'legend', Sir John Templeton. That alone is worth a decent sales slide. In the very least, one annotated by striking out the stock market trader term 'bull markets' for

Trick, Decoded

A freelance task platform initiative reached my inbox, bandwagonning the latest pop-sci juggernaut. Here's a trio of their straps to entice. AI, decoded amAIzing projects get into the (algo) rhythm Whilst this is marketing copy, our selling thrust might well take a tip from it. Let's set aside the pun-able

Zero String Vision

'... and will now sell The Club’s vision to the desired player by writing a succession of noughts on a piece of paper ...' Here's a natty piece of video call engagement gleaned via the above inspo from an irreverent football transfer commentator. In context of team awash with

Windoze Agenda Slide Trap

A while back, I saw this above slide template. Awaiting a small working party. With whom I had no dealings. Their get-together about to commence. For aesthetics I've switched their white background to grey. Kept the big 'Microsoft Blue' circle with its contained title as-was. And swapped the position of

Meeting Money Moment

There's many a meeting persona we can do without; room meat, information tourists, spuddlers. Among such unwelcome spectre, there's the undoubted drain of the person who contributes nothing. I was reminded of this with a little bank holiday broadsheet reading as captured in the above screenshot. Now, I'm seldom one