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The Way Midnight Man Became Thriller And Your Hit Pitch

In the UK there was plenty of coverage about the recent passing of a Grimsby fish filleter. Including, we learnt, that he hated that particular tabloid label. Keyboardist Rod Temperton went straight from writing mid-70s britfunk to crafting Michael Jackson’s most loved work. Producer Quincy Jones recalls first deciding

Seller Meets Buyer Solution Meets Problem Urgent Meets Now

Chinese-born Yang Liu [http://www.yangliudesign.com/] has lived in Germany since age 14. Her comparison pictograms sped round the web this year. A trio of coffee table books sprung from the trope of looking at how the same thing is viewed from opposing poles. Her first collection grew from

3/14 Psychological Tricks That Could Help You Sell More

Yes. Alright. I fell for clickbait. 14 psychological tricks [http://uk.businessinsider.com/psychological-tricks-to-influence-people-2016-10] to get people to do what you want. My weakness callously exploited by a webfarm buzzfeeder. Enjoyment in the classroom of the likes of Richard Wiseman and Robert Cialdini meant I couldn’t help myself. Yet.

Pitch How Film Composer Makes Maximum Impact

Silent film pianist and visiting professor at the Royal College of MusicNeil Brand [http://www.neilbrand.com/]plays intriguing sales chords. After tinkling a semi-stock phrase proving his mettle on-the-spot to evoke the iconic scene ‘the realisation that the person in front of you is the person with whom you’

Vi Coactus

Posts from this Summer of 2016 might as well have been subtagged politics & selling. So tumultuous the global election landscape. Yet so comforting that democracy is the only viable path. We learned that one political party leader, having won the vote for that office, was never fully crowned. The

Facing An October Surprise Dealbreaker

Donald Trump, Hillary Clinton. Many wail that these pair are the most unloved and inept American presidential candidates ever to run. Wherever you sit with their attributes, one thing stands out from their electioneering. Campaigns can spiral out of control when someone throws in a credibility grenade. For Sillary it

Declutter Your Sales Writing With Central Bank Gobbledygook Filter

Central bankers. Not a species deserving esteem aplenty. Just like their commercial bankster compadres. Yet this past week one of them has railed against over-complex [https://bankunderground.co.uk/2016/10/04/a-cat-a-hat-and-a-simple-measure-of-gobbledygook-how-readable-is-your-writing/] language. Not only does he call it out as unnecessary, he correctly labels it as mostly unreadable.

The Eden Future Truth Sin

Here’s most of a story from today’s London Times print edition. Although its veracity could be fuzzy – in the sense of a fisherman’s tale – it certainly has an eye-popping Sales angle. Fifty-six million of them, even. Let me say this from the off. Cheating is not winning.

Give Your Patch A Funkapolitan Twist

Boris. How few people are recognised worldwide by their forename mononym alone. From most privileged of educations to indefferent journalistic par excellence to London Mayor to (one such) figurehead of Brexit to the Foreign face of his country. As he shuffles his prosperous frame onto the cushion of his freshly

When You Gonna Call Your Mummy?

I sat next to a table in a café recently where a Sales interview was underway. It was a chastening experience. Carbon emissions seemed central to their product. Whether that be in corporate credit trading or consumer greenery was beyond my earshot. What I did hear though was an example