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Selling The Extra Sausage With Sizzle

My favourite brekkie out at the moment. Not so much a cheeky treat, more a day-long filling extravaganza. And with it another solution Sales steer from the world of retail. It’s a trio of decadent sweet corn hash, halloumi, and two poached eggs with an avocado and tomato salsa.

The Weird Science Of Comic Seller Buyer Mismatch

This flow chart fed not just business feeds when it emerged. Let me introduceOtaku.A “group of Hong Kong Chinese who have an obsessive interest in computer technology but are socially inept in interpersonal interactions”. Such lone shopping Otaku young men seemed nervous when confronted with attractive 22-year old female

Can You Trail Service Changes Better Than Instagram?

Instagram users encountered this on their homepage, Thursday 21 April 2016. It appears the huge userbase – as represented in this pictured moment one hour after posting by 757 commenters – seemed universally unhappy. Despite all those ‘hearts’. Users wanted only pictures they choose flow through their feed. Not those selected by

Are You Asking The Single Most Revealing Interview Question?

> What do you think of [… insert person’s name]? It really is as simple as that. According to the social media frenzy friendly findings of a Dr Dustin Wood [https://www.studyinternational.com/news/university-study-finds-one-question-can-reveal-a-lot-about-personality] . He built on the knowledge that; > “A huge suite of negative personality traits

Beware The Analyst 5-Point Plan For Business Survival

[http://www.seanrickard.co.uk/] I couldn’t quite believe my ears. Watching the often pleasant (when not ruined by Blue Peter production) BBC weekly rural affairs magazine, Countryfile. The parlous state of farmers highlighted. If only we were all French, hey. “Across the board prices seem to be heading

Elements To The Perfect Apology

[http://lifehacker.com/the-main-components-of-a-scientifically-perfect-apology-1771054325] I’ve blogged before on how we as salespeople must occasionally apologise. (Including from five years ago here [http://salespodder.com/truly-meaning-sorry/] and there [http://salespodder.com/truly-meaning-sorry/]). Often through no direct fault of what’s under our direct personal control. Delivery slippage. Product malfunction. Servicing

Please Avoid Tesco Deluded Marketing-Driven Management Speak

Tesco. The UK supermarket behemoth. Twenty years of growth spurred on by the drive to surmount established players atop the country’s grocery summit. Then disaster. Fuelled by the hubris of first McLaurin, then Leahy. Marketing number crunchers with seemingly no actual empathy with the paying public. Many commentators are

Do Your Prospects Prefer To Stay Young Or Age Well?

Have you asked them? There’s only ever one true answer; Stay Young. How do I know this? Well, first off there’s Prospect Theory. One of my all-time faves [http://salespodder.com/dont-miss-out-on-prospect-theory/]. Hardly anyone likes the thought of ageing, so to keep youthful in the eyes of others

Treating Your Pitch Like United Nations Boss Application

I’m quite taken with this week’s new UN Sec General selection. Ban Ki-Moon’s successor might have a touch of democracy about them for a change. Rather than being appointed through favour, the eight candidates face a two-hour grilling. Broadcast around the world, live. The 193 representative ambassadors

What Does First-Time Masters Champion Do Next?

Danny Willett. The Yorkshirman thrilled Sunday night with his golfing triumph at Augusta. When landing home today I noted he shared what he’d been seen discussing with Alex Ferguson. As clubhouse celebrations took hold, the peerless Manchester United boss suggested he now try what they’d done in their