First Customer Legend
[http://www.theatlantic.com/technology/archive/2012/10/here-is-the-first-book-ever-ordered-on-amazon/264344/]
The legend surrounding your first customer is highly important.
In our context, that usually means for a newly released product.
There’s a couple of terrific tales from pioneering web services.
Amazon’s first customer
[http://www.marketwatch.com/story/