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What Buyers Read Between The Lines Of Your Menu

I do like examining menus when eating out. I often blog on what solution selling can take from dining (and drinking) option presentation. So I was delighted to come across insights from a professional food reviewer [http://www.theguardian.com/lifeandstyle/2015/nov/18/how-to-choose-a-great-restaurant-from-reading-the-menu] . His noble aim; help us

Reverse Painful Profession Pay Drop

So352 types of jobs [http://www.thisismoney.co.uk/money/news/article-3334946/Best-paid-jobs-2015-Compare-pay-UK-average-350-professions.html] get the official survey treatment. Ranked by annual salary, I’ve listed these sales-related 14 below. For a yardstick, the average UK annual wage is around 30k. The greyer text potentially feature more in non-sales. RankRoleOccupants%

Syrian Statement Selling Septuple

UK PM Cameron led debate in the Mother of Parliaments Thursday. The imminent decision around whether to bomb inside Syria unsurprisingly garnered blanket media coverage. I noted that he framed his argument for this“highly complex situation” according to seven questions. In part this seems inspired by the Foreign Affairs

Flower Of Life Product Backdrop Detail

[https://salespodder.com/content/images/wordpress/2015/11/coldplay2015cdfront-igcrop400l.jpg] Make mine water of life, thanks. Coldplay. Adept at producing rollicking half-albums. As the joke goes, nobody’s favourite band. Yet an awful many people’s second-favourite. Perennial silver medallists. And hugely successful. So as you see with my instagram

Trident Handout Weapon

[https://salespodder.com/content/images/wordpress/2015/11/johnwoodcockmptridentsubcard.jpg] Stop the press. Someone from The Left makes a winning pitch [http://www.buzzfeed.com/emilyashton/submarine-shaped-leaflets#.diG7JXdKpP]. Who says bipartisanship is dead? I was delighted to see this deployment by John Woodcock MP [https://twitter.com/JWoodcockMP](for Barrow

Pitch Your Perfect Storm

[https://salespodder.com/content/images/wordpress/2015/11/abigail-storm-12xi15.jpg] The British Met Office, for the first time, now name incoming storms. When announced I was a sceptic. They are not an institution I hold in particularly high regard. Are our winters really that terror-strewn? And would it make us

Echeloning Your Diagonals

> Je suis Parisien Business strategy began borrowing heavily from warfare. Thankfully as time ticks, more collaborative frameworks take hold. The latest Paris street terrorist atrocity tragically brought to mind one military tactic that remains a staple of the successful “complex sell”; > diagonal deployment. With present enemies of European

Secret Agent Dance Of The Seven Veils To Find Your Prospect Mole

Former MI6 spy, Harry Ferguson, was on the radio. He revealed what breaks agents the most. It is when they persuade someone to do something for them who then ends up in the hottest of water. The example he gave was that he himself could not enter an Iranian nuclear

Best Seller Crime Fiction Pitch

Ian Rankin’s twentieth installment of his detective Rebus series hits number one in the UK charts this week. On radio, I caught his pervasive Edinburgh brogue detail how he introduced each new novel to his publisher before he wrote it. He sent simply; “a 30-word pitch and a title”

What Sales Can Take From PM Cameron's EU Brexit Letter To Tusk

[https://salespodder.com/content/images/wordpress/2015/11/deardonald-top.jpg] Two thousand words. Across six pages. Only a main headline with two section titles, one with four subheadings, for breakers. Not the kind of document you often see in selling. Whether sanctioned or suggested. Yet this is an incredibly important