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A Supermarket Trick For Your Quotes

[https://salespodder.com/content/images/wordpress/2013/11/yellowtags-supermktredwines.jpg] A friend mentioned to me that they were a sucker for the yellow price tags on supermarket shelves. They forever feel drawn to the products they sell. So I checked this out. As you can see in my above pic

Deploy Deadly Owl Strike On Deal Dissent

Comedian Rob Newman coined a delicious concept. In his Entirely Accurate Encyclopedia Of Evolution [http://www.bbc.co.uk/programmes/b06gwnx2] he discussed the genetic belief behind girls predisposed to pink, and boys blue. Stemming from one piece of research which attributes the need for caveman to recognise blue sky

14 Things Customers Do Not Have To Do Before Breakfast

[https://salespodder.com/content/images/wordpress/2015/11/davosweftweet-14beforebreakfast.jpg] Much mirth at the expense of Davos this week. Those that run their elitist World Economic Forum talking shop tweeted this promo. It was roundly derided by the web. From jokesters thinking up an extra number fifteen, to those suggesting

Who Is Pitch Rolling Your Prospect?

My fondness for spotting parallels between politicians selling us policies and our solution endeavours sparked again this week. London’s Westminster Village is beside itself with the first intervention by PM Cameron in the Europe referendum debate. He happens to say, ‘no land of milk and honey out of EU’

Reassure Rebuild Re-ask; The Charity Cold Calling 3Rs Trap

> “Ian McDowell experiences misery working in a cold calling centre to raise money for charities and questions this method of fund-raising.” We’re indebted to this comms pro for recounting his trauma. Listen yourself via the September 2015 free BBC download [http://www.bbc.co.uk/programmes/b068xjtl] of

Soup Up Your Next Sales Meet The Detroit Way

[http://detroitsoup.com/] Social enterprise Detroit Soup [http://detroitsoup.com/] is spreading. Anyone with an idea how to improve their community can pitch to a roomful of fellow residents. 4 different ideas (max), a 4-minute pitch each, and 4 questions (only) for every pitcher to field. Then everyone present pays

Burning Sugging Screamers

There’s precious little retail boiler room telesales do that is recommended for us solution door openers. UK investigative tv show Dispatches placed a pair of reporters undercover inside two such operations this year. One was outright cold calling. The other, pretty much the same but trying to creep under

Switch Bulletizable Pitch Off

[http://www.theguardian.com/commentisfree/2015/sep/23/powerpoint-thought-students-bullet-points-information] … striking dread into your audience from the outset -------------------------------------------------------------------------------- How happy was I to read one crusade for such performance to breakout beyond slideware [http://www.theguardian.com/commentisfree/2015/sep/23/powerpoint-thought-students-bullet-points-information] chains. It emanates from the bowels of the

Boredom + Curiosity = Drive

[https://salespodder.com/content/images/wordpress/2015/10/boredom-curiosity-drive-bluer.jpg] This equation recently hummed inside my mind. It cropped up in my instagram feed. Courtesy of a design agency [http://www.infographic.ly/]quoting a baker-cum-barman [http://www.tartinebread.com/] from London’s Wired [http://www.wiredevent.co.uk/wired-2015]

Progress Beyond 90s Textbook Value Proposition

[http://www.jillkonrath.com/sales-blog/bid/140981/Value-Proposition-Examples-Words-That-Get-Meetings] Jill Konrath’s early work Selling to big companies is both a worthy and contrarian addition to the sales canon. Which makes it all the more baffling why she latterly flirts worryingly near the ‘internet marketing’ of the pyramid-peddling dirty drain. I