salespodder

salespodder

http://salespodder.com

Graphical Flourishes From Newsprint Altitude

[https://salespodder.com/content/images/wordpress/2015/05/lubitz-bea.jpg] For those with a little time and inclination to go beyond Powerpoint graph wizards. Via a tragedy you don’t want to believe happened. So Germanwings co-pilot Andreas Lubitz plunged 150 to death over the Alps, en route from Barcelona

Rebuild: The Vile Tele-Chugging Cold Call Tactic

The country’s longest-serving poppy seller, 92-year old Olive Cooke, threw herself to death in the Avon Gorge. Reportedly driven in part by the exhausting pursuit of charities. She appears to have received countless contacts, including 180 letters a month, from various ‘good causes’. Her friends say she was hounded

Rolling News Frame

[/content/images/wordpress/2015/05/economics-expert-live-on-the-bbc-400x300.jpg] A cheeky presentation enlivener. It’s pretty straightforwad to make a media star of anyone who’s wisdom you wish to highlight in a slidedeck. The two major London-based news networks deploy a standard look for when they go out-and-about. I’ve mocked

The Selling Take From Management Consultancies Assoc Awards 2015

[https://salespodder.com/content/images/wordpress/2015/05/mca-awards-15-winners.jpg] > “Take your watch then tell you the time” Management Consultants get a bad rap. The reality is that when you find that visionary ‘third eye’, they are priceless to you. Yet the good are sadly rare. The same can

A Tip On View Points

[https://salespodder.com/content/images/wordpress/2015/05/oecd-teenageteaser-times13May15-400x212.jpg] Something for your next internal Sales meet slidedeck? One of my more tedious business school memories way back then was the ‘human resource’ module. “People”. Or as the lecturer – with her name deliberately shorn of its ending feminine vowel to

Pinpoint Bid Message Cut-Through To Win Against The Odds

Or… Warning: No Cut-Through No Win. May I introduce a new addition to our selling lexicon; > cut-through. Example;“we won because we saw cut-through”. If your proposal does not possess this quality, then you have no message. I caught frequent use of this term by the chatterati surrounding the

Your Double Page Spread Runway Benefit

[https://salespodder.com/content/images/wordpress/2015/04/lgw-runway-campaign-ad-400w.jpg] Almost eighteen months ago I remarked on a decent piece of Proposal design and presentation by London [http://salespodder.com/can-you-produce-a-compelling-one-page-deal-summary/]‘s Heathrow airport. Britain’s politicians have made a complete mess of expanding the capital’s jet capacity. Without

How To Break Out Of Your Echo Chamber

[https://salespodder.com/content/images/wordpress/2015/04/ge2015echochamber.jpg] So with the UK’s #ge2015 I learn there’s a myth busted about social media winning elections. In fact, a nuance is observed. Social media does not change views. Rather, it reinforces those already held. The image above I

If You Ever Doubt Why Competition Is Good For You...

From market stall trader to multimillionaire. Every salesperson loves this kind of tale. Here’s a five-minute clip of just this. With Steve Smith. He went from the most mundane of markets, in (cradle of industry) Black Country Bilston, to ‘inventing’ an entire branch of retailing. One cheap price the

Don't Get Tarnished With UK Pollster Ignominy

[https://salespodder.com/content/images/wordpress/2015/05/tory-lead-error-brightened-400x220.jpg] Calamitous. Crashing towards the criminal. As the BBC Newsnight graphic above so ably shows, the UK polling industry stock is in tatters. The lack of apparent humility from industry “leaders” is astonishing. Take Peter Kellner (somehow head of a polling