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Humpty Dumpty Strategy

[http://en.wikipedia.org/wiki/Humpty_Dumpty] It can be remarkable the Sales wisdom you glean from Newsnight political anorak-ing. No sooner inspired by Japanese Knotweed strategies [http://salespodder.com/japanese-knotweed-strategy/], the heated Euro-debate (even the Pope thinks the eurocrats should be shot) conjured the tasty morsel of a Humpty

Don't Let Premiumisation Of Milk Rain On Your Parade

Coca-Cola have got a panning this past week. I remember their pr disaster in England when they tried to sell re-packaged tap water. Now they’re trying the same with milk. Mistakes abound around this launch. Let’s first take their omnipresent phrase on this; > “the premiumisation of milk”

Telephone Selling For Dummies 2008 Dirk Zeller

[http://www.dummies.com/how-to/content/telephone-sales-for-dummies-cheat-sheet.html] Is it too lazy a review to state the obvious? Namely, that you will become the dummy if you follow this book as best-practice text… First off, it suffers the self-same fundamental problem that virtually all such instructionals on this topic share.

Japanese Knotweed Strategy

[https://salespodder.com/content/images/wordpress/2014/11/miranda-green-newsnight-21Nov14.png] Sadly, Miranda Green is a Liberal Democrat. In the eye of seeing their polling succumb to the storm, I saw her tell Newsnight’s perky Evan Davis that come next Spring’s general election all will be well. She cited

Are Your Intro Emails As Bad As From Webfarms?

Here’s a not un-typical format for an initial email. I was shown it on a real-world printout in a live sales office. > I work with [company x] and would like to set up a meeting on how you manage [ whatever relevant buzzword] Here’s what we do, who

Do You Sell Truly In Tandem With Your Techie?

So I was chatting over a cheeky pint or three with a landlord of a couple of desirable pubs in Central London. There’s apparently a new app rush in their world; “Order your pint from your chair.” Competition has emerged between at least three players heavily promoting themselves around

The Battle Against Being Shanghaied By Buyer Crimps

[https://salespodder.com/content/images/wordpress/2013/07/pepperpot.jpg] In a lunchspot the other day, I was on a communal table where an artist was chatting to an anti-nuclear power campaigner. The annoyance of being expected to do ‘free’ work in return simply for exposure was quick to surface.

Walking The Forecast Anticipointment Tightrope

Never let it be said that I’m not up with the zeitgeist. I learnt a new word this week. It seems to have been around almost a decade. And a portmanteau to boot. Always entertaining. Here’s the two-thirds-reliable wiki; [https://salespodder.com/content/images/wordpress/2014/11/anticipointment-definition.

Coldplay, Your 2nd Favourite Band

I was at a friend’s pad having a few cheeky drinks. People I’d not met before were also there, adding to the fun. As inevitably happens in such circumstance, we moaned about the DJ. The rest of us threatened to ‘steal’ his speaker’s connection and play proper

Can You Do Better Than Luxury Hotel Chain Slides?

The Shard. A wonderful new addition to the London skyline in one of my favourite parts of town. It houses a hotel with lofty ambitions. As well as having the highest bar view across the capital, the Shangri-La global chain aim to have London’s Number One luxury hotel. And