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Pitch Lessons From Wannabe Sweet Treat Magnates

[https://salespodder.com/content/images/wordpress/2014/07/cookstomarket-treats.jpg] Fancy a sneaky sweet treat? Here are a pair of homebakers hoping to grab a shot at the bigtime. For twenty episodes, Cooks To Market moved two new food items out their creator’s kitchen for the first time. They

Predictable Revenue 2011 Aaron Ross Marylou Tyler

[www.predictablerevenue.com/] This is the story of how crm vendor salesforce.com developed their internal sales function. As the subtitle explains; Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com. Whilst I was so glad to read this book, I felt a

Do You Use A Flip Chart Like TV Oxford Professor?

[/content/images/wordpress/2014/07/Lewis-Generation-of-Vipers-Prof-Miranda-Thornton-400x280.jpg] Lewis [http://en.wikipedia.org/wiki/Lewis_(TV_series)]. How lucky we were that Morse changed the telly detective game. So in a sofagrab of downtime I watched the episode Generation of Vipers. The ‘lonely feminist lecturer’ pictured above was its first murder

Do You Train Like A World Champ?

Not normally my sought out event, this year I’m surprisingly into the Commonwealth Games. 17 sports over 11 days and punditry from former stars of their sport gives welcome training insight. I bang on about training with salespeople all the time. Only the very small few seem to care

When Your Forecast Heart Overrules Head

I caught a Daily Telegraph broadsheet journo on a London rolling news sofa at the weekend. Discussing potential global growth, Tom Chivers happened to mention a fascinating ‘fact’; > 80% of economists failed to predict the latest recession even when they were six months into it That’s a line

How To Win Gold The Chris Hoy Way

[https://salespodder.com/content/images/wordpress/2014/07/howtowingold-titles.jpg] On the eve of the Commonwealth Games, six-time cycling Olympic Gold medallist Chris Hoy treated us to a BBC documentary on what he feels makes a world-beater. There’s a barrage of wisdom. From the man himself and an impressive

Do You Dress The Room?

[https://salespodder.com/content/images/wordpress/2012/12/dresstheroom.jpg] I was impressed recently being talked through a marketing brainstorm session. It was run by an external agency, as commissioned by a financial services firm’s wealth management division. Before the event, the organisers spent time to ensure they did

Price List Widows and Orphans

I often bang on with friends and business buddies about how bad most retail ‘selling’ is. So not long ago, I was challenged to apply some of my b2b wisdom in the land of food retailing. Specifically, for an eaterie. I set about the task in my own spare time

Which Three Words Do You Seek

What a good World Cup. Away from the most watchable of footie, PR opps abound. One such chance was duly grabbed by Cambridge University Press. They analysed the Anglosphere for musings on each team and came up with the top three words [http://www.bbc.co.uk/sport/0/football/

Are You Ready For Episelling?

I came across the field of epigenetics. My initial discovery came courtesy of a pop-science author whose huge seller 13 things that don’t make sense I read way back in 2010. Michael Brooks’ latest tome is The Edge of Uncertainty: 11 Discoveries Taking Science by Surprise. We seem to