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A Mint Number When Selling Change

[https://salespodder.com/content/images/wordpress/2014/05/tictac-94pc-dont-change-400x300.jpg] The global tiny minty sweet that is TicTac. Not usually the place you’d expect to find a solution sale nugget. Yet their recent “shake it up” ad signals a knowing distaste for the change averse. Who knows where their

International No Diet Day And Your Cold Call Snack

Pop culture was busy gobbling up this confection (for the 23rd year no less) on the 6th of May. One journalist [http://www.independent.co.uk/life-style/food-and-drink/features/why-diets-are-ridiculous-9324288.html] couldn’t help filing a few hundred words, labelling it “amusing, faintly ridiculous, without much purpose”. Yes, we do

Transcendence Which Elevates Your Territory Success

[https://salespodder.com/content/images/wordpress/2014/04/transcendence-trailer2-400x160.jpg] Transcendence is a movie I’ve not seen. Though I have read the odd review [http://www.theguardian.com/film/2014/apr/27/transcendence-review-grand-ideas-johnny-depp-wally-pfister] . And was glad to catch its trailer. I was delighted to spy a glimpse of what

Which Of These 17 Types Of Buyer Is Your Preferred Prospect?

In a matter of a few days a second piece of consumer PR perked my solution sale ears. Last time it was change-aversion [http://salespodder.com/will-your-prospect-change-their-tea-brand/] from tea drinking, this time the different types of shopper. According to voucher website [NetVoucherCodes.co.uk] research, there are seven; > Old

Bar Chart Option To Give You Locomotion

[https://salespodder.com/content/images/wordpress/2014/04/wpid-railgrowth400x572.jpg] I could hardly believe my eyes. Walking past an English rail terminus, a full-blown presentation slide! Bar graphs are as tired as the dear old pie. I’ve blogged on these countless times in my presentation category. Yet here is

You Ingrained With Drive Of Champion Racer Senna?

Sport media is awash this week with remembrance of Ayrton Senna. It’s the twenty year anniversary of his death at the wheel. He crashed head-on into a wall when leading the 1994 Grand Prix at Imola in Italy. The Brazilian Formula One motor racing three-time champion is widely considered

Cold Calling For Chickens 2006 Bob Etherington

[https://salespodder.com/content/images/wordpress/2014/03/coldcallingforchickenscover.jpg] The chicken of the title is you. That is, if you shudder at the thought of cold calling. The author believes in paradoxical thinking. Openly embrace being that chicken and you’ll turn into a winner. A similar dichotomy also

Warning: Only The Creative Salesperson Will Succeed In Today’s New Economy

The Creative Salesperson. Does that have a disturbing ring for you? It brings to mind a potential meme; ‘what do you call a creative [insert job here]…? With scathing yet jocular punchline to follow. What do you call a creative accountant? An inmate. What do you call a creative chief

Why Salespeople Face First In Class Heartache

A salutary tale from Big Pharma. This week, global behemoth Roche failed to sell its breakthrough breast cancer drug to the world’s largest medical buyer. Kadcyla extends the life of patients suffering inoperable aggressive onset on average in trials by six months with little side effects. It is deemed

Will Your Prospect Change Their Tea Brand?

With solution selling being in no small part about the promotion of ‘change’ and perceptions of how it’ll affect those involved, I was fascinated by this piece of consumer product pre-Easter PR. Tea vendor Clipper (who’s products I have myself bought) sought to highlight how ingrained our daily