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How Well Does Your Backdrop Sell?

[https://salespodder.com/content/images/wordpress/2014/03/backdrop-400x201.jpg] The tragedy of Malaysian Airlines flight 370. Understandably blanket media coverage across the globe. Each day over three weeks of frantic searching the acting minister of transport has walked into his press conference theatre in KL. This old school projection

Have You A Fairyconomy Visual?

Here’s a tv ad revelling in the title ‘fairyconomy‘. The product is a washing-up liquid called Fairy. Inside these thirty seconds of ferocious fmcg pitching is a remarkable “fact”. I say fact, as the UK’s Advertising Standards Authority ruled [http://www.thedrum.com/news/2013/09/18/pg-fairyconomy-ad-cleared-asa]

Improve Your Visual With A Weather Tweak

[https://salespodder.com/content/images/wordpress/2014/04/itvweathertweak-cf-option.jpg] Here’s something I noticed recently by happy accident. UK TV channel itv has slightly tweaked their weather visuals. In my pic above, the old’s left and upgraded right. I instantly loved it. As once dark days move towards

Guerrilla Teleselling 1998 Levinson Smith Wilson

[https://salespodder.com/content/images/wordpress/2014/03/guerrillatelesellingcover.jpg] Offshoot of an established series labelled with the guerrilla brand, this book claims it’s not designed to teach you to sell, but fine-tune how you do already for successful teleselling. A contradiction surely coming… I was immediately put off

Esquire Editor Advice On Hearing Lifetime Of Pitches

Here’s the odd coffee break biscotti courtesy of the Entrepreneur mag. A columnist [http://www.entrepreneur.com/author/1586] at Esquire shares little chunks of his selling wisdom. Here’s a snippet, when extolling the virtues of a 15 second pitch guide [http://www.entrepreneur.com/article/223454]; >

Do You Know Your Numbers Like Debt Management Shysters?

Here’s one live current affairs issue (quite rightly) outraging middle England. Pay-day loan companies have long been painted as unscrupulous villains. What with their thousands of percent interest regimes. When people get consumed by debt, payday or otherwise, another vulture emerges; debt management companies. Whilst services, mainly charity related,

The Tennis Score Clock Face And Your Pipeline

Yesterday’s blog (where a boxing clock-face [http://salespodder.com/where-are-your-prospects-on-the-clock-face/] metaphor can help your selling) subsequently reminded me of the original tennis scoring system. I liked the idea of viewing prospects and deals by where they sit on a clock face. If the five minutes either side of the

Where Are Your Prospects On The Clock Face?

[https://salespodder.com/content/images/wordpress/2014/03/5past12jewelleryquarterclock.jpg] Over the weekend I caught tributes [http://www.bbc.co.uk/sport/0/boxing/26700744] to Mickey Duff. Polish-born Cockney boxing promoter of last-century renown. Apparently famed [http://www.theguardian.com/sport/2014/mar/23/mickey-duff-matchmaker-obituary-boxing] for coining the dismissive

Can You Close Presentations Like Finance Minister Budget Sign-Off?

Wednesday 19 March saw the UK’s annual Budget. Delivered by Chancellor George Osborne. At the end of his bullish despatch box turn, fuelled by promising economic climes for the first time in five years, here are his final words; > Mr Deputy Speaker, The central mission of this government

How Telco Dealt With Unscrupulous Competitor Claims

[https://salespodder.com/content/images/wordpress/2014/03/mtn-were-guilty-ad-strap.jpg] Here’s a double-page spread in South Africa’s leading broadsheet, pic taken of the actual paper itself, Sunday 16 March 2014. Expensive stuff. It’s got them plenty of coverage though. Much of it positive in terms of having