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Close Like Morgan Freeman Selling Mops

Or not. This hundred seconds of fun appears in the end credits of his 2006 gentle chuckle-along of a movie, 10 Items Or Less. During his day alongside a beepeuse yearning for more than being chained to her uncomputerised checkout till, he visits American department store, Target. Inside, after marvelling

First-Mover Advantage?

I’ve attended several sales conferences where new products are ceremoniously unveiled. I’m regularly struck by the enormous desire to trailblaze. The rising triumphalism often aims to drum home how cutting edge the new offering is. How it opens up a whole new market segment. There’s nothing like

Why Isn't Sales Seen As An Attractive Career?

Over my Sunday brunch out earlier I read [http://www.independent.co.uk/news/uk/home-news/the-dearth-of-the-salesmen-a-career-failing-to-sell-itself-8692595.html] how Sales positions attract significantly fewer applicants than other roles. Incredibly, in London the average applications per job ad is 24 overall, yet for Sales it is just 14. This clearly saddens

Top Five Regrets Of The Buying

Here’s a cheery thought. An Aussie palliative nurse that gave hospice care for those on their death beds made global headlines a while back. She published the list [http://www.telegraph.co.uk/health/healthnews/9049120/Losing-touch-with-friends-most-common-deathbed-regret.html] of her patients’ biggest regrets. Here’s the top five from

Lessons From Feature-Based Hotel Room Pitch

There’s a large English firm with fingers in many ‘leisure’ pies called Whitbread [http://www.whitbread.co.uk/about-us/history-of-whitbread.html]. They’ve grown from brewing and pubs through pizza houses to coffee chains and hotels. This week their chief exec [http://www.independent.co.uk/news/people/news/

Don't Treat Flexanimous Customers Like Airlines Do

Haha! What a big word in my title there. I only just found it online. I was surfing for an alternative to ‘changing your mind’. And wasn’t keen on adapting either of the political anorak coined terms like the English ‘u-turner’ the Americanism of ‘flip-flopping’. Customers can change their

The Jelly Effect Andy Bounds

Here’s a book that cost me thirteen quid in an airport bookstore, not long after it was published in 2007. (The cover also says US$25). As the saying often goes, you pays your twenty dollars, spend your half-dozen hours and hope for one key must-do to take into

Face A Big Loss Like Federer To Be Grand Slam Champion

Bloody Wednesday the media are calling it. Record numbers of injury withdrawals and super-crazy upsets are hacking away at Wimbledon contenders this year. After Nadal’s shock defeat came perhaps an even bigger one so early doors. Federer’s incredible run of 36 grand slam Quarters-or-better ended to an apparent

Infiltrate Prospects Like Richard Dawkins

Arh Dawkins. The go-to militant atheist. Also the genius behind inventing [http://www.etymonline.com/index.php?search=meme] the term “meme”. Way back in 1976. Not resting on his laurels of being named the world’s greatest current thinker [http://www.guardian.co.uk/books/booksblog/2013/apr/25/

Atlantic Array Pitch Disarray

One of the joys of working across timezones is catching English media at hours I wouldn’t normally. A neat example of this presented itself to me this week with a typical Yay-or-Nay talking head shout-off. It concerned a 240 wind turbine farm about to be built in the Bristol