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Jobs' Associative Pitch

Rarely the first, usually the best. That pretty much sums up how the world views a new Apple product. Of course, whilst the precise definition of that most subjective of words, ‘best’, can be hotly debated, the impact of their wares is widely lauded. I caught their latest iPod upgrade

Chopper Collaboration

A current news story confirms our current austerity times. The UK and France are about to save costs by sharing warship capability. The cash saved amounts to the billions any new, now redundant, aircraft carrier costs. One tv talking head was aghast that the idea wasn’t already firmly lodged

Sexy Florals with Oriental Undertones

High Street Fashion chain Guess? founder and chairman Maurice Marciano rang the NYSE bell on last day of August. Having never been tempted by their wares I watched CNN’s coverage intrigued. In a jolly interview by their Richard Quest (scroll down this page for full transcript [http://transcripts.cnn.

Tennis Intensity and Improvements

Andy Murray rose to world number two during two-and-a-half year guidance alongside coach Miles Maclagan. After an outwardly amicable going of their separate ways, the tennis coach gave a Sky tv interview in the glow of Murray beating both Nadal and Federer to claim the 2010 Toronto Masters title. He

Catches Win Matches

It’s great to be able to coincide a stint working from home with the cricket on in the background. The final England Pakistan Test at Lords is set to be a cracker, and is our last preparation before Brisbane’s electric Ashes opener. The one commentator that is not

Most Revealing Sales Stats

Here’s the meat on a mailshot promoting a September seminar sponsored by a mindmap software house. The figures are credited to a CSO Insights survey on 2009 performance. > The percentage of salespeople making quota dropped from 58.8% to 51.5% last year. Despite this drop, 85% of

Nudge Choice Reminder

I’ve blogged about choice architecture and the joys of nudging before (in 2008 [http://salespodder.com/are-you-a-true-choice-architect/] & 2009 [http://salespodder.com/selling-and-the-prevention-paradox/]). For 2010’s reflection I’ve just come across four delicious further examples from a Brand Republic blogger [http://community.brandrepublic.com/blogs/dtb/archive/2010/

Continuous Partial Attention

I’ve long been contemptuous of people that break-off mid-conversation to answer a random mobile call. Similarly, anyone replying to an email the instant it lands for no other logic than it has just flashed on their screen I hold in equal disregard. The latest Economist Technology Quarterly highlights [http:

Curbing Wastrels

There’s a big difference between spending money, and wasting it. How often do you discuss a prospect’s previous investments with a buyer? Hopefully they’ll be able to trot out a long list of wonderful projects that helped make both a ton of cash and everyone’s lives

Yeah, But...

I was in the company of lawyers the other day. Yes, I did need a few cheeky whiskies to survive. I enquired of them exactly how pitiful must legal training be when it comes to objection handling. Despite the supposed level of intelligence necessary to enter their brethren, and the