Topic

forecast funnel pipeline

A collection of 211 issues

The Four Horsemen That Spell Account Management Relationship Apocalypse

What originator Dr John Gottman terms The Four Horsemen will crush any relationship. Research into marriages found that the presence of these four meant to split in 90 per cent of cases. Namely; criticism, contempt, defensiveness, stonewalling. Worse still, one stands above as over-riding worst offender to fatally poison our

Sellertrophic Levels

I was reminded of the biology framing of a food chain; the trophic level. Reading about Killer Whales predating Great White Sharks for their 60kg livers. Around the waters stretching an hour or so's drive East of Cape Town. The result appears to be mass flight of the prey. With

Wedge Issue

This struck me as an interesting piece of wonkery. Definitions include; > an issue that is likely to cause division between the members of a group > a political or social issue, often of a controversial or divisive nature, which splits apart a demographic or population group > a very divisive political issue,

Likert Adapting from Political Leader to Prospects

Who knows where the current contest for a G7, D10 and P5 leader will end. As the UK ruling party beauty pageant sought to switch horses mid-term, one pollster [https://www.ipsos.com/en-uk/public-split-over-potential-alternative-candidates-as-prime-minister] produced this eye-catching survey. As reported through the chart above. Ten possibles ranked alongside the

2 Campaign Musts of Spin Supremo

This wisdom underpinned an unbeaten electoral juggernaut. The svengali behind it immortalised as inspiration for telly's iconic brutal vulgarian muckspout character Malcolm Tucker. The man himself now fallen from grace, yet his mantras remain a benchmark in campaign management. There's a rail workers strike in the UK as I type

Zara Fast Fashion Check

I note that Spanish global clothing giant Zara put certain shapes on garment labels and price tags. ◻ ▽ ○ What's more, is that some shoppers thought they'd figured out the 'code'. Referring possibly to how the sizes run. Whether they in reality wear bigger, smaller, or as indicated. Yet the true reason,

Vampire Energy

Electricity prices are presently rocketing around the world. I read reports from England featuring such frights as a whopping fivefold increase in some energy bills. News sites teem with tips on how to reduce the unwelcome incursion sapping your disposal income. One such steer involves the slaying of vampire energy.

How To Achieve Forecast Happiness (Or Why Bagging That Whale Is Bad For You)

> frequency beats intensity I wonder if there’s a gender divide on this wisdom…? When it comes to being ‘happy’, one flagstone finding of psychologist Ed Deiner suggests that [https://hbr.org/2012/01/the-science-behind-the-smile] how good is not as good as how many good. That’s to say, as

Hermeneutics

Global head of religious sect makes headlines for saying cancel culture should stop. Cue journalists rushing to riff on the Papal Bull. What struck me from a selling perspective, was his use of the term hermeneutics [https://en.wikipedia.org/wiki/Hermeneutics]. This concept has meaning well beyond the study

Cricket Test Survival Equation

Phew. England finally produced something to salvage a smidgen of Ashes pride Down Under. Against the odds, batting out the final day in Sydney to save the game and avoid the almost ritual latter-day whitewash when playing away. England Remain Unbeaten In 2022, runs the meme. It really isn’t