Topic

grapevine

A collection of 656 issues

Expert Turkey Upsell, If You Like

I always love to hear good selling in retail anyway. Especially when it readily applies to our commercial space. So I was delighted to read this piece of artful salesmanship, from a high street butcher (subscription req’d [https://www.telegraph.co.uk/food-and-drink/features/wont-mourning-demise-supermarket-deli-counters/] ); > Last Saturday I

Are You Romanticising Time Spent In Your Territory?

I was reminded recently of the time way back I helped assess the breakdown of a long-standing, pavement pounding salesperson’s results. They kept a tight clasp on a particular town in their patch. Had done so for over a decade. Using data analysis newly available, it turned out profits

ZeeMelt 2020 Speaker Selling Slants

> View this post on Instagram [https://www.instagram.com/p/CEtd_ggpKI9/?utm_source=ig_embed&utm_campaign=loading] A post shared by kyoorius (@kyoorius) [https://www.instagram.com/p/CEtd_ggpKI9/?utm_source=ig_embed&utm_campaign=loading] ZeeMelt pitches being India’s largest Marketing sector

Half-a-Billion Buying Flags

The murky waters of large public sector procurement offered a small trickle of clarity recently regarding a winning $500bn auction share by the UK government. Along with their Indian partners, a total of a cool billion bought a “bankrupt [https://todayheadline.co/uk-ministers-were-warned-of-financial-risk-to-500m-oneweb-deal/] ” satellite communications business; OneWeb. Indeed quite the

3 Brand Purpose Questions

I caught a one-time business journalist [https://twitter.com/thejamesmax] speak off-the-cuff about brands. From where their core focus should hail when they – as is so often inevitable – wander away from their previous and once successful thrust. A big lover of any story with the word “fiasco” in the headline,

Alred Super-Coach Top Tip Trio

I caught an hour where Dave Alred [https://davealred.com/] talked through his approach to fostering improvement. He first came to public prominence back in 2003. As kicking coach to England rugby World Cup winning fly-half Jonny Wilkinson [http://salespodder.com/avoiding-jonnys-regret-zone/]. Here’s three of his current top-line pronouncements.

Two Tequilas!

On the day of my ceremonial birthday, I’m reminded of a recent time, after all the years walking into bars, how incredible it is when something ‘new’ happens. Sales-savy too. Nearing the counter, I enquired of my companion, ‘what do you fancy?’ Immediately, one of the two bartenders slammed

14yo Flip Flop Choice

Flip-flops, thongs, slops, zories, plakkies. Summers over the past decade has seen a tough battle for your beachwear -sandal cash. Brazilian firms have taken a strong hold, led by Havaianas, with (not-so?) copycat upstarts Ipanema gaining ground. I happened across a market stand exclusively selling both. An array larger than

Cross-Selling Symphony

The incoming Chairman of American telecoms conglomerate Comcast gets plenty of positive press. Sector-beating stock price growth during his decade of acquisitive tenure as media arm NBCUniversal CEO. Apart from the voracious buying up of expensive broadcasting rights and other media giants, one policy appears to have borne organic fruit;

Three-Year Itch

What does the natural relationship graph look like for your sector? I remember fondly the business IT cycle I first sold into. We knew how often people were likely to review their current set-up. And how likely they were to then replace their existing supplier. Such maths certainly helped with