Topic

new products

A collection of 267 issues

Don't Copy HP Launch Selling Print

Earlier this decade I happened across a piece of internal HP collateral. Their Sales Guide for a latest printer. One of the global giant tech outfits. The money they splash on ‘marketing’ possibly not even available to a crony of one of the current 50 dictators suppressing [http://planetrulers.com/

Sing Music's Answer To The New

I can imagine the b-school essay; The music industry is a poster child for all that can go wrong with capitalism. Discuss. It’s difficult to make a case for any stakeholder to have remained unshafted by them. Perhaps that exam question would ask to ‘explain and assess’ the famous

The Mystery Of Your 10-Word Novel

This pic I took a few years ago. It does not happen to be of my tipple of choice. I learned the hard way at the underground yet committedCamra [http://www.camra.org.uk/](campaign for real ale) nights. When the only attendees (all male) were students (like me) and

Check Your Story Telling Arc Against The 6 Most Downloaded

If your assessment of a story arc ends at ‘boy-meets-girl’or ‘indomitable-hero’, there’s terrific insight from knowing the path which best selling stories take. Then applying to your big storytelling pitch. I was intrigued to discover several analysts had categorised the amount of ‘plots’ [https://www.theguardian.com/books/

Tell Me Something Nobody Knows

A Summer of politics like no other in my birthplace. The post-Brexit progress sensationally provided a new Prime Minister this week. The day this fell into place, the ever-reliable Eddie Mair interviewing a confidant of the new Leader asked; > tell us something nobody knows about her… Amid the chuckles, he

Can Your New Product Cocktail Drown England's Footballing Sorrows

[https://www.theguardian.com/football/blog/2016/jun/29/england-roy-hodgson-fa-farce-euro-2016] It’s still so raw. England. England who couldn’t play football. Of the countless pages of media post-mortems I’ve scrolled down, here’s one that suggests continual failure follows an established pattern. I have used the analogy of

Do You Harness Business Transformation Questions Like Global Outsourcer?

I saw that huge outsourcerer Wipro [http://www.wipro.com/] sponsored the pre-Wimbledon warm-up at Queens last week. I came across them a couple of years ago. It was via their apparent ‘green’ credentials. I noted that one corporate intro vid at the time was built around the following slides;

How Clibanarius Erythropus (A Tiny Hermit Crab) Can Raise Your Sales

[https://www.facebook.com/BBCSpringwatch/] A tiny hermit crab. Clibanarius Erythropus. What on earth could such little critter have to do with making more sales? Well. What a star crustacean. Torrey Canyon. 1967 [https://en.wikipedia.org/wiki/Torrey_Canyon_oil_spill]. One of the world’s worst ever oil

The Bigly Wonders Of Making Up Your Own Word

American elections. Blimey. True democracy takes many forms. Yet is there any country, anywhere, that’s got the voting process right? This week proof yet again that the personalities, gaffes and presentation so often outgun policies. The Donald has got down to the wire. He of the hairpiece, tv fame

How To Make Sure You Don't Drop Your Equivalent Of Apple $50bn Stock Fall

[https://www.theguardian.com/technology/2016/apr/27/a-brief-guide-to-everything-thats-annoying-about-apple] When was the last time you bought an Apple product? I haven’t now for five years. That ipad still works. Although its life extended since I stopped using its native music, video and book players. Meaning never having to suffer