Topic

new products

A collection of 259 issues

The Bigly Wonders Of Making Up Your Own Word

American elections. Blimey. True democracy takes many forms. Yet is there any country, anywhere, that’s got the voting process right? This week proof yet again that the personalities, gaffes and presentation so often outgun policies. The Donald has got down to the wire. He of the hairpiece, tv fame

How To Make Sure You Don't Drop Your Equivalent Of Apple $50bn Stock Fall

[https://www.theguardian.com/technology/2016/apr/27/a-brief-guide-to-everything-thats-annoying-about-apple] When was the last time you bought an Apple product? I haven’t now for five years. That ipad still works. Although its life extended since I stopped using its native music, video and book players. Meaning never having to suffer

The Circle (Dave Eggers 2013) SeeChange Product Soft Launch

The Circle is the internet. All today’s e-, +, i-, and 2.0 tech amalgamated into one wonderful entity. Or should that rather be, one beast. If you ever worried, whether just a smidgen, that a ubiquitous web monopoly can, even accidentally, become truly evil, then in this novel you

Heat Map Five Word Review

So a BBC Arts Correspondent just completed a short run of three 90-minute magazine shows. It seems they’re trying to imagine how a Daily Mail Arts section edited by a first-year St Martin’s College student might sound. Will Gompertz called it his Heat Map. He liked the link

Alluring Pitch Of JK Rowling Rejector's Blurb

[https://twitter.com/jk_rowling] Here’s a tweet from JK Rowling, 25 March 2016, which created quite the reaction. In case you don’t know the story, the megaselling Harry Potter author’s next project wrote under an assumed name. As she’d been famously rejected in the Beatles-esque

Don't Make Launch Mistakes Of Smartphone VP

Friday 11 March. Huge national radio audience. VP Europe, Rory O’Neill gets three minutes of precious airtime to plug the new Samsung S7 smartphone. Alright, I feel compelled to state upfront. It was a poor performance. Substandard. One certainly not befitting someone of such lofty rank and remuneration. Especially

How Not To Pump Out Your Pitch

So I caught a BBC World Horizons [http://www.bbc.co.uk/programmes/n13xtmgl Horizons. Adam Shaw travels the globe to] science half-hour, Water The Liquid Life Saver. The journalist in charge writes an interesting blog [https://adamshawbiz.com/] on his baby. Along with washing machines that use only a

Gravitational Waves And Your New Pitch

At last. A hundred years after the thought. Einstein is proved right. Boffins beside themselves. Everywhere. Gravitational waves are finally detected. I’ve heard a succession of scientists interviewed in the days after the announcement. And none of them made any sense. At all. Many mention two black holes coming

Industry 4.0 Applied To Your Niche

[http://www.weforum.org/agenda/2015/09/fourth-industrial-revolution/] The annual World Economic Forum big cheese shindig from Davos made its typically blanket media impression this week. I was struck by this year’s strapline; > The Fourth Industrial Revolution Forum founder Klaus Schwab; > “Ubiquitous, mobile supercomputing. Intelligent robots. Self-driving cars. Neuro-technological

Don't Pitch Like Polaroid CEO

I caught Scott Hardy promoting a trio of new products at CES 16. He runs Polaroid. Sadly I cannot find video of his pitches to Sky News’ Martin Stanford. A shame because they could have been a sales case study in how not to do it. Let’s start with