Topic

new products

A collection of 276 issues

Is Your Pitch Transformative Or Accelerative?

I was recently struck by the analysis of a lecturer in contemporary politics. Newcastle Uni’s Dr Martin Farr had an interesting opinion on the impact of war. > “The question to ask with wars is always, ‘are they transforming things, revolutionising things, or are they merely accelerating existing processes?

Follow Focus Of Eccentric Inventor

I hope I’m not being too unkind labelling Trevor Baylis [http://windupradio.com/trevor.htm] as eccentric. Yet having recently seen the chaotic state of his houseboat he does seem to fit the madcap genius inventor stereotype. I’d heard of him before. When he conjured up the wonderful

Happy Birthday Cupcake

[https://www.instagram.com/explore/tags/azlitamasammanis/] from a batch of fifty made in what may have been Malaysia for a Dyson engineer possibly by the wonderfully talented baker, ‘azlita masam manis [https://www.instagram.com/explore/tags/azlitamasammanis/]‘ (sweet ‘n sour Azlita?) -------------------------------------------------------------------------------- I was delighted to taste this

Have You Six Security Features Like The New Pound Coin

> Change is coming …the marketing slogan for the introduction of what was trumpeted as; > the most secure coin in the world. Referring to the dodecagon which is the freshly minted one pound sterling. The drumrolling around this launch certainly enriches the general solution sales pitch. The previous round

All-New Taxi For Chief Gubbey

0619hrs. BBC’s flagship breakfast radio news show, Today. Wednesday 22 March 2017. A Business segment. Chris Gubbey was introduced as chief exec of the London Taxi Company. Makers of the capital’s “iconic” black cab. He clearly had some news to share. The correspondent began with a simple,“…what

Local Differences Ignored

Here’s a not untypical tale I became privy to through a leading light in the electrical market. US-owned lighting company Thorn decided to unleash (or should we say rather, foist) some new products on their European division. ‘Go sell, no excuses’. The usual kind of MNC story. After a

The Perils Or Marvels Of Salesy McSalesface

[https://twitter.com/nasa] Nasa must have known what was coming. There’s potential for life in a Goldilocks Zone a mere 40 light years away. That’s 700,000 earth years at our present max travel speed. Around a star named Trappist (after the initials of the Chilean telescope

Sculpt Triple Stack Stanza From Politician Sell Speech

On the airwaves I recently heard former speechwriter to the Left, Simon Lancaster [http://www.bespokespeeches.com/]. With Conference season approaching, he outlined how to best rally the troops. He singled out one former Prime Minister’s chosen style. I was most interested in how he saw the pattern of

What Are You Accelerating Next?

[www.hpe.com] You may well know the frustration. A rogue webclick and you are deluged with ads all over every site you visit from a company with absolutely nothing of interest to you. In my case, a misloading Google Canary browser threw me to Hewlett Packard’s recently formed

Don't Copy HP Launch Selling Print

Earlier this decade I happened across a piece of internal HP collateral. Their Sales Guide for a latest printer. One of the global giant tech outfits. The money they splash on ‘marketing’ possibly not even available to a crony of one of the current 50 dictators suppressing [http://planetrulers.com/