Topic

new products

A collection of 276 issues

Bumper Sticker Framing

“the President got off on a technicality” How opponents of My Boy Donny wail. Given Special Prosecutor Mueller’s eventual public pronouncements this week. His lengthy investigation into Russian meddling in the most recent American race for the White House long done. Apparently, “charges were not an option” open to

The Modern Seller 2018 Amy Franko

You surely cannot release a book these days without a tweet video. Amy Franko [https://impactinstruction.com/] demonstrates this with her Oct ’18 launch [https://twitter.com/AmyFranko/status/1057278369761583104] of The Modern Seller. What I also learned, enticed by its title for sure, and from the accompanying podcasts I

Now You Must Show Me Your Plan

A delightful conversation with a veteran entrepreneur. They had in the past run their own clothing distributer. A highly promising new line of garments arrived. They should take their market by storm. Yet after launch, none of the salesteam had sold any. The belief was, that they hadn’t really

How Could Your Product's Google Knowledge Panel Look?

One for an internal workshop session, or to let your sales support resource go wild with perhaps. Since 2012 I believe, Google have offered up what they call a “knowledge panel”. Primarily for businesses or branded personae, someone types in your name and the panel duly appears [https://support.google.

Near Miss Phenomenon

It is difficult to have respect for the gaming industry. No Dustin Hoffman style Rain Man, Jeff Bridges Starman nor crack underground maths whizz team chronicled so electrically by Ben Mezrich in Bringing The House Down either exist or survive to blow the lid off the sector. In Britain as

Know Your Stuff Better Than Electric Car Sellers

[https://www.ft.com/content/6940cbaa-a7b7-11e8-8ecf-a7ae1beff35b] There’s something going on with car sales in Europe. This September saw sales plummet. Down 30 percent in Germany. Down 20 percent across the UK. All sorts of reasons conflate to make such an eye-watering drop. Extensions or reluctance of the new-fangled (“PCP”

How Edge Is Pitched By Microsoft

Browser wars. From Netscape through IE to today’s more varied than ever marketplace. How do the makers of web browsers set themselves apart? I’ve touched on this before, with its parallels to when we sell our solution offering in a crowded field. I wonder how relevant today a

How A Recipe Card Can Help Both Your Prospect Sell And Deal Focus

[http://www.allrecipes.com] Esmee Williams joined allrecipes.com as employee 18 in 1999. Today she is VP for brand marketing. She knows what makes a homemade recipe popular with their mainly ‘harried and middle-aged’ audience; > They prefer five to seven ingredients that they can find in their kitchen

Still Running Windows 3?

[https://en.wikipedia.org/wiki/Windows_3.0] I caught a discussion on the world’s largest buyer of fax machines. Yes, in 2018, the British National Health Service wear this shameful laurel. The deeper context was in the mediocre performance of the tax-funded, free-to-all care provider. This time not

Political Party Personification & Your New Push

“Imagine the Party was a person…” This was the instruction given by a market researcher to a focus group in the English town of Crewe. In a room of what claims to be the world’s first ever railway hotel, built perhaps in the 1830s. She gave the assembled panel