Topic

quirky

ideas and experiences with a selling angle that come from left-field

Animal Quote Bandit

[https://salespodder.com/content/images/wordpress/2011/07/tiger-roar.jpg] A weekend post with a potential single slide idea for those inclined to be a touch ‘motivational’. Not that I necessarily recommend this approach, but for the odd internal rah-rah it can (just) have a place. It also serves as

Another Healthy Five A Day

I blogged a few years back on how the roaring success of the 5-a-day fruit and veg portions message gave rise to a more general wellbeing action quintet. And pondered how these could translate to winning sales [http://salespodder.com/healthy-5-a-day/] activity. Well, now the trick emerges once more, this

Get A Sense

[https://salespodder.com/content/images/wordpress/2011/08/tottenhamriot.jpg] My blood pressure boils just about every time I catch myself stupidly listening to BBC phone-in radio. In the aftermath of the weekend’s N London riots and looting, they even had a fella call in who’s first words,

Sales Goals Less Wild

I read with interest a recent magazine article reappraising goal setting [http://www.managementtoday.co.uk/news/908158/Why-excessive-goal-setting-bad-business/?DCMP=ILC-SEARCH] . Here’s a summary sentence for the gist. > Creating learning goals rather than performance goals is what the authors of Goals Gone Wild recommend The paper referenced has

Till Pressure Grows

I was wondering through a sparkly regenerated town centre the other day and passed a new store selling smart gentlemen’s “fine tailoring and etceteras“. In the mould of the explosion of such English outfitters from a decade ago (Pink, Hawes & Curtis, TM Lewin, Charles Tyrwhitt, Emmett, Hilditch &

A Sushi Legend

Another idea on solution selling pricing options from the world of retail, this time from Simon’s Town’s Just Sushi. Beautifully overlooking False Bay even on a stormy day, it reminded me of menu engineer [http://salespodder.com/be-a-menu-engineer/] tips on which I’ve blogged before. “The Legend” features

Smart Goals Upgrade

I was just reminded of a post I wrote long ago onSales Year Resolutions [http://salespodder.com/sales-year-resolutions/]. In the intervening two and a half years, one related experience I had was when running a solution selling 101 day for a twelve-plus strong, £40m salesteam. I suggested each person write

Your Cat-Poo-Chino

[http://www.facebook.com/urbancoffee] Encroaching towards the mists of marketing I know, but I couldn’t resist this story. I myself go out of my way to occasionally use the coffee house featured in this national Daily Mail article [http://www.dailymail.co.uk/news/article-2000209/Enjoy-cat-poo-chino-Coffee-shop-serving-drink-beans-passed-civet-cat--9-cup.html] when

Faulksian Plot

Being a huge cricket fan, I often find myself with Test Match Special [en.wikipedia.org/wiki/Test_Match_Special] on in the background wherever I am in the world. Apart from when the pitiful Christopher Martin-Jenkins or bland Simon Mann are commentating. So I was annoyed to be torn

Easy Lead Riches Mirage

I recently got spammed by an American email marketing outfit. One of their three main strands is described by their web spiel thus; > The days of batch and blast email marketing campaigns with low response rates are over. To convert raw inquiries into sales ready leads, modern marketers need