Topic

quirky

ideas and experiences with a selling angle that come from left-field

When is a Cultural Mantra Vacuous?

Maybe when it is one as adopted by deliverer, Hermes? If unfamiliar with the name, they’ve mopped up Amazon UK deliveries. Their own website strapline is ‘Cheap Parcel Delivery & Courier Service’. And are huge. I came across their CEO pictured proudly in front of his preferred slogan. As above.

Your Hot Dog That Reduces Commission By 36 Each Time

> Every hotdog eaten shortens life by 36 minutes The unappetising headline that chomped up feeds courtesy of, ahem, “experts at the University of Michigan”. Studying the impact of 6,000 foods (who knew?) they proposed a Health Nutritional Index. Mixing – wait for it – health and environmental hits. Many journalists salivating

Your Three Populations

Karol Sikora – waving goodbye above – has been a star across the airwaves. Particularly for all those desperate to hear ‘the science’ transparently debated by grownups. A welcome, measured riposte to the irrefutable, cut-and-dried, we-know-best hypotheses omnipresent from MSM. When zooming in from his above darkened room at home, he used

Master Maitre'd Visual Board

https://twitter.com/eBay_UK/status/1410282828319780866 > most people don’t appreciate how many decisions need to be made when setting a table The opening words above of Fred Sirieix [https://en.wikipedia.org/wiki/Fred_Sirieix] in the UK campaign he currently fronts for ebay. Promoting their small business

Find The Valuta

> valuta n. the value of one currency with respect to its exchange rate with another; foreign currency, eg, “these internal flights supply valuta to the cash-starved confederation” The above is the definition as served up by google for the term valuta. You tend to hear those with a different mother

Has Your Project An Emoji Available?

> Read the brand new memoir by @LauraFWInNYC [https://twitter.com/LauraFWInNYC?ref_src=twsrc%5Etfw].#Available [https://twitter.com/hashtag/Available?src=hash&ref_src=twsrc%5Etfw]🍑 is empowering, funny and very peachy! https://t.co/wIynDaCamC pic.twitter.com/PXYcOWeLKl [https://t.co/PXYcOWeLKl] — HarperFiction (@HarperFiction) June 12, 2021

Good Things Are Coming

Shopfitters have become fairly creative in recent years. Long gone are the days of slathering whitewash inside storefront windows where renovation is underway to block out the view within. Exciting New Shop Experience Coming Soon and its derivatives now a mainstay of printed message stuck to pane instead. Above is

You Wouldn't Buy The 2nd Best...

A play on the classic price objection handle. Normally following a wincing, dismissing, bellowing, “how much…?!” Answered in the form of; > “Well, would you buy from the cheapest brain surgeon?” Meant to get over the indisputable fact that your price is set at its level for a reason. A good

Enemy Building Motivation Technique

I’ve blogged before on the value of picking an enemy. I first encountered its power when two decades ago, a prominent Sales leader told me how of his early road warrior repping days. He would drive by his rivals offices late at night, snarling. Park outside, even. See if

Don't Sell Like UK's Eurovision Entries

> I am amazed how people miss this game-theoretic point. You would stand a better chance of winning if you shat on the stage than if you produced a very good song similar to two or more other songs. This is why entrants should never be chosen by committees of experts.