Topic

quirky

ideas and experiences with a selling angle that come from left-field

Cook Up A Stirring Niche

How many times do you consider pursuing a deal outside your ideal? I recently learn of a £100 million British retail success "very comfortable flying below the radar" (their own words) that decidedly never does so. Elevating the longtime British culinary staple (first retailed there 1979), the ready meal. Dismissively

What's Your Epithet?

I wonder if the first name English schoolchildren hear featuring an epithet is Ethelred The Unready? So junior classroom friendly. There are surprisingly few such monikers in the collective canon. Overwhelmingly reserved for those long gone once lording it over their proletariat. Whether by 'god' or sword. Lately we've suffered

The Four Horsemen That Spell Account Management Relationship Apocalypse

What originator Dr John Gottman terms The Four Horsemen will crush any relationship. Research into marriages found that the presence of these four meant to split in 90 per cent of cases. Namely; criticism, contempt, defensiveness, stonewalling. Worse still, one stands above as over-riding worst offender to fatally poison our

Orange Flag Statement from Dating Expectations

"I Don't Have Any Expectations" According to Aussie 'matchmaking coach' Louanne Ward these five words sabotage any hope for a successful first date. She finds that; * these five words inadvertently drive people away in the beginning stages of dating * there are always expectations when dating, such as their date arriving

Salespox

Many an ailment can cause our selling endeavours distress. There is though a specific condition which can horribly pockmark our selling. One fiendishly difficult to spot. Let alone stop. It is the extent to which you genuinely demonstrate you understand the buyer's viewpoint. Everybody talks about sitting on the same

Especially For You

"Remember me? No? Might as well press skip then." These were the first pre 'Skip Ads' five seconds of an ad served my way by Youtube the other day. It appears a campaign aired from 2019, altered specifically to fit the 'pre-roll' format. Jason Donovan's original telly appearance thirty-seconder has

Ode To The Harried Buyer

Why did I pick up this call? Another random, hoping to score 'Tell me about your business!" Well, none of your business That's for sure I must wanna be rich Another breathless pitch Insist I've a problem Persist, you're the problem Matrix glitch Ding-dong of this fight Never earning the

Jefferson's Best Selling

> Thomas Jefferson’s dictum; that the best government is the least government and that government should concentrate on doing well what only government can do. So sums up Scottish-born political journalist nonpareil Andrew Neil. In part, railing against the capture of institutions by what he labels The Left Blob. Whom

Political Leader Shortlist Pitch Tips

The UK system does not explicitly vote for a supreme leader. The default Prime Minister - foreigners long since ditching a monarchy claim de facto President - being head of political party winning the latest General Election. This allows, encourages even, the mid-term 'refresh'. Just such situation occurs right now.

Tang Ping Buying

The general rule is, anything banned by the Chinese Communist Party, was in fact likely something useful, uplifting and good. They just banned the Tiktok spread hashtag for 'lying flat'. #TangPing in English-rendered Mandarin. Appearing to refer to doing the bare minimum at work to get by. Thankfully, we don't