Topic

quirky

ideas and experiences with a selling angle that come from left-field

Hermeneutics

Global head of religious sect makes headlines for saying cancel culture should stop. Cue journalists rushing to riff on the Papal Bull. What struck me from a selling perspective, was his use of the term hermeneutics [https://en.wikipedia.org/wiki/Hermeneutics]. This concept has meaning well beyond the study

Sunshine Saturday

The holiday trade know a thing or two about PR. Now I learn about their label for the day of the year giving them their highest spike in bookings. Sunshine Saturday is the first Saturday of the year. On which the UK sees the single biggest day’s sales of

How Many Habits To Break This Year?

Still time to slate in that calendar year launch event. A meeting often referred to this century as the SKO; sales kick-off. Following on from my trio of ideas for a slot as 2021 drew [https://salespodder.com/2021/12/] to a close, there’s a clever trick not to

Ingredient of the Year

End of year algorithm picks for what Big Tech think you’ll click vary from the chastening insight into your inner soul to the bewildering choice that makes you wonder what could have possibly led to such mistaken offering. And so I was confronted with an Aussie compilation for a

Belief Barriers Breather

There’s often a thundering rush to promote all things Growth this time of year. The traditional SKO broadcasts a challenging (yet ideally, achievable) target for what more business shall be written during the coming twelve months over and above last year. I have seen, literally, over a hundred of

New Totems

I’ve been involved in specific work lately to craft the SKO for our video [https://salespodder.com/team-wide-seasonal-rah-rah-over-video/]-meet age. This so-termed ‘Sales Kick-Off’ conference can have many labels and come in several guises. Yet remains a staple of pretty much any collective team endeavour come the turn of

Your Annual Predictions Slide

[https://www.ipsos.com/ipsos-mori/en-uk/new-pm-new-lockdown-and-new-james-bond-what-uk-public-predicting-2022] This is the chief exec of a pollster. Zooming in to a rolling news media slot. Possibly from her London office. Perhaps adorned with a Japanese streetscape, above the plantlife and candles behind her. An industry staggering in its ability to continue to

Go No Go & The Bouba Kiki Effect

These are my representations of the widely available shapes used to signify sounds. [I used standard Powerpoint seven-pointed star and cloud ‘shapes’, then used the ‘edit shape’ function under ‘format’ to get close enough to the originals, with associated traffic-lighting of colours added.] If this concept is new to you,

Procrastinacide

Indecision is not just a sales-killer. It keeps so many an endeavour from reaching its potential. Would-be buyers hamstrung by their colleagues making the often political call to maintain the status quo. Whilst not all sales pitches naturally deserve green-lighting, there is a significant category where the potential procurers directly

What Career Plans From Mass Workplace Leavers Have In Common With Your Sales Pitch

You’ve likely heard of the coronavirus induced Great Resignation. Extended periods of lockdown enforced WFH giving rise to workflow, internal corporate machination and general career epiphanies causing a surge in jobhopper endeavours. There’s an accompanying slew of writings aimed at smoothing the path of the perhaps two in