Topic

quirky

ideas and experiences with a selling angle that come from left-field

Coordinated Persuasion Word

There is chatter about behind-the-scenes ‘dark masters’ who influence the language of politicians. To such an extent, that not only is there an arranged ‘party line’ to tow – as has ever been the case – now there is a specific, key word which must be uttered. Not an argument, nor a

Are You Identifying The Right Problem?

The publisher of a recent book cheerily entitled Scared to Death; why scares are costing us the Earth perhaps understandably, saw the chance for a quick buck from the product extension strategy of a new chapter on coronavirus. Update author Richard North consequently reveals scathing comments on the handling of

Hands Face Space

The London MSM have got tired of reporting what might save lives. Why prevent someone’s death when you can conjure a titillating story in pursuit of personal eyeball metrics instead. When Boris Johnson unveiled this latest addition to his coronavirus sloganising, reporters were more interested in his off-mic comments.

Half-a-Billion Buying Flags

The murky waters of large public sector procurement offered a small trickle of clarity recently regarding a winning $500bn auction share by the UK government. Along with their Indian partners, a total of a cool billion bought a “bankrupt [https://todayheadline.co/uk-ministers-were-warned-of-financial-risk-to-500m-oneweb-deal/] ” satellite communications business; OneWeb. Indeed quite the

Your Passionate Motivated Excellent Best

A piece of lockdown pr by way of an online recruit shop. Apparently surveying 562 UK hiring managers. It seems there’s a list of words that switches them off. Half or more questioned shudder to see these eight appear on candidate documentation; > best – motivated – dedicated – proven – reliable – passionate – excellent

Who's In Your D-10?

The charade that is the UN is hamstrung. By despotic regimes wielding their unjust power in the Security Council. By evil machinations of bullies behind the scenes; how China has captured, neutered and co-opted the Human Rights Council should be reason enough to disband the whole shebang. By the very

User Life Made Easier

[/content/images/wordpress/2020/07/brightside-lift-buttons-for-feet-400x260-1.jpg] How do you alone make your customer lives that little bit easier? In January I noted a similar collection [http://salespodder.com/reveal-your-guidance/] of pics (via Reddit) which also showed clever ways of helping with use of products, lauded as life changing. Six

The Curse Of The Last Minute Merchant In Sales

I had the pleasure to sit next to a university lecturer once on a flight. A Project Management expert, no less. I divulged my frustration at the last minute merchant. Those fools who may have scaled vertiginous corporate levels, yet wrongly think their lack of time keeping and planning can

F + N +2S = I

This is the formula from the book Inspiratorium by Anthony Tasgal [https://twitter.com/taswellhill]; > 1 part Failure + 1 part Naivety + 2 parts Surprise = Insight A big fan of formulae to get a Sales idea across. I also like use here of adding weighting to one of your ingredients. The

Don't Drop A Dolly

What seller doesn’t love a site tour… Know how to use a warehouse trolley? You’d think it’d be pretty self-explanatory, wouldn’t you. Someone with a career in procurement systems visited a bulging, busy food warehouse during lockdown. Although hopeful of insight to greater efficiencies, management apparently