Topic

quirky

ideas and experiences with a selling angle that come from left-field

Near Miss Phenomenon

It is difficult to have respect for the gaming industry. No Dustin Hoffman style Rain Man, Jeff Bridges Starman nor crack underground maths whizz team chronicled so electrically by Ben Mezrich in Bringing The House Down either exist or survive to blow the lid off the sector. In Britain as

Accentuate The Hate

In widely reported remarks to Reuters this week, ‘creator’ of the ‘internet’ in 1989 that we know today – interesting branding/pitch fact, before he plumped for World Wide Web, he’d called it Mesh – Tim Berners-Lee spoke one line that caught my eye; > “If you put a drop of

Are Stealth Politics Visible On Your Bid?

Stealth Politics is a term from the late 2018 book [https://press.uchicago.edu/ucp/books/book/chicago/B/bo29143391.html] about how billionaires influence governmental policy. Born out of this 2015 academic paper [https://www.demos.org/sites/default/files/imce/ForbesStealthPoliticsAPSA2015August27FINAL_Updated.pdf] , the authors offer this definition;

Who's It Aimed At?

This is a cracking nugget, captured from an author. We’ve all heard typical pr guff at book (or movie or tv show or album) launch. Eye-rolls galore follow, as the interviewer asks the simple, yet fiendish, ‘what’s that about, then’? What tends to transpire – in virtually every single

Taskmaster Mini Conference Mood Shifter

[https://www.forbes.com/sites/paularmstrongtech/2018/09/24/why-taskmaster-is-what-your-company-needs-right-now/#70ce812667ac] Some sales outfits have a final year-end push gee-up. Full of rah-rah, ending with a supposedly super-motivating peroration. Others prefer to wait until all the planes come home and opt rather for a new-year kick-off event. In either case,

Crunch Selling

[https://www.urbandictionary.com/define.php?term=crunch%20time] Crunch Culture made waves this month. Aka crunch working, crunch time and crunch hours. This pernicious way of getting business done hit the headlines because of the conditions for developers of the world’s biggest ever selling entertainment product. Yes, Grand

Pitch For Arena Gig Arms Race Encore

There’s an arms race in arenas. Global superstars determined to outdo ‘rival’ artists with ever more grandiose, bank-busting, boundary-smashing concert wizardry. I learn this via the latest piece of bbc U2 pr [https://www.bbc.co.uk/news/entertainment-arts-45864368]. Thankfully, there lay within a little Sales nugget; > London

Who Still Wings It These Days?

The latest London option of ‘business’ reality telly, The Apprentice, gets underway this week. I’ve not bothered with it for years now. I left it at the point that the once almost proper Sales tasking down-dumbed itself to major on the enforced petty politics and one too many a

What's Your Skiff Info?

[https://scifglobal.com/scif-definition-what-is-a-scif/] This week’s newly learned word; skiff. It’s the pronunciation of the acronym, SCIF. It comes from the name for the room where documents are kept that must not be read elsewhere. The concept was known to me from the legal sector. There I’ve

Maskirovka aka Masking & Your Underlying Message

shorn of words and strange ‘bat’ silhouette, the central imagery of the emblem for the Russian secret spying agency, GRU, responsible for assassination of Putin regime critics at home and abroad -------------------------------------------------------------------------------- I remember 1984. Half The West wailed that we were going to get fried in nuclear war. The