Topic

quirky

ideas and experiences with a selling angle that come from left-field

Sure You Have The Fizz These Retail Salespeople Miss?

I do like it when I get a reminder of b2b selling traps in a retail environment. On the same day of shopping, I encountered these two different examples. First, a bubbly young lady in a smart shirt shop. As soon as I walked in to her empty store, she

Beware The Presence Of A Topliner

The music industry. The talent and publicforever ripped off by the forefathers of banksters. Nasty restrictive record companies constantly pickpocketing the creatives, denying them their true worth, whilst simultaneously overcharging the customer and dictating what they can and cannot hear. And they act surprised when technology enables the empowered listener

Discount Kills Margin Wine Example

Always eager to find new vines from wine ‘experts’, here’s a graphic I caught from a BBC Food & Drink show rerun. Delightfully, this episode went on to highlight lesser-known Spanish reds. Presenter and wine shop owner Kate Goodman sought to expand the famed Jancis Robinson lesson that if

Preventing Deal Chimney Effect

Latimer Rd relief centre Tribute Wall portion -------------------------------------------------------------------------------- This week saw a tragic highrise fire. Near where I once lived around West London. Shocking, avoidable. Coverage of the tragedy suggested thatperhaps fire brings us a lexicon of selling terms in a similar fashion to the military. There’s a flashpoint.

How Best-Selling Thriller Book Editor Can Improve Props

Editing Sales Proposals. I’m tempted to quote the famous wisdom,“there is no urge so great as for one man to edit another man’s work”. It’s something I’ve done plenty of in my time. As manager, team-mate and all manner of tangential helper in and around.

Shield The Lazy Red Herring Showstopper

Back in the last century there was a thing called radio. Just as MSM tries to cling on to ‘relevance’ by being ever more Left/Right (delete as you think appropriate) so too audio-only media fails to heed the changes wrought by democratisation of broadcast opportunities. In the music world,

Conference Bespoke Scoring For Maximum Message Volume

Listening to a straw poll magazine piece on the streets of the unlikely English Premier League 2016 frontrunners, I chuckled to hear the scoring system. The interviewer asked each local to give their rating out of 110% on whether their team could stay the pace and be champions. It caused

Drop The Macho Negotiation Stance

The weekend when strong and stable became soft and shaky. Democracy continues to throw out shocks. Through the media’s pant-wetting fervour, the main remarkabling was surely that both main UK parties – whom mopped up a greater share of the electorate between them than anyone thought possible which in any

Why The Same Three Angles

This selling trap comes to me from a commonplace photography flaw. It seems that when taking holiday snaps of landmarks, the average person is – in the eyes of the pros – distinctly average. The planet’s marvellous scenic delights are taken by the vast majority of tourists from solely the same

5 Lessons For Your Next Proposal Layout From UK Party Snap General Election 2017 Manifesto Designs

(roughly 8-minute read) Almost solely a UK construct, the “manifesto” has evolved over the past century from single sheet wishlist to a considered, official document. Able to both hold the resultant administration to account and ensure legislative passage through the shame that is the unelected upper house. With the last