Topic

sport & selling

A collection of 408 issues

Defending Corners Cheat Sheet

[http://www.telegraph.co.uk/sport/football/teams/chelsea/9753011/Chelseas-tactical-secrets-found-in-a-bin-in-Japan-following-Club-World-Cup-defeat-to-Corinthians.html] Defending corners. It evokes my auto-responses when a lady asks of me my likes and dislikes. In the style of a glossy mag quizzing a celeb for ever-so-amazing insight into their personality. Right. You should never concede a

England Hammer New Zealand

Quite Incredible. What a day out last Saturday. I couldn’t let this week slip by without mentioning this historic Twickenham victory. Kudos to the Kiwis in defeat though. There’s plenty of banter about the identity of the planet’s most biased commentators (no debate necessary – it is any

Guardiola's Barca Performance

I recently read a load of PR related to a new book. It’s about how coach Pep Guardiola [http://www.telegraph.co.uk/sport/football/teams/barcelona/9683924/How-Pep-Guardiola-got-the-Barcelona-players-on-his-side-to-halt-teams-decline-into-decadence.html] managed to sculpt the best ever football side from the collapsing ruins of a previous regime. There’s an

On-Message Prompt Sheets

[https://salespodder.com/content/images/wordpress/2012/10/uefa-europa-league-prompt-sheet.jpg] There isn’t a single right-minded football fan that talks well of any, that is any, of the ‘governing’ bodies. One lucky journo found [http://www.telegraph.co.uk/sport/football/competitions/europa-league/9589131/Uefa-urge-clubs-to-talk-up-prestigious-and-dramatic-Europa-League-in-attempt-to-enhance-competitions-image.html] a delightful piece of

Timing Gone To Pot?

Lovin’ the Cricket T20 World Cup over in Sri Lanka. As usual the best two commentators are Nasser Hussain and David Lloyd. The former for his rampant analysis, the latter for boyish enthusiasm. Nasser made a great observation the other day when someone ‘played themselves back into nick’ during a

Father's Bok Advice

Naas Botha. Hailed as one of the all-time great rugby fly-halves. Even left his native S Africa for a stint kicking for the Dallas Cowboys in their ridiculous national pastime. The first game he ever saw live was one he played in, against L.A. In a syruppy conversation show,

Strauss's Ton

Lunch. Second day of a fascinatingly poised Test match at Lords which will determine World Number One cricket team status. It’s captain Andrew Strauss’s 100th Test, and the TMS team are assessing his career to date. They’re all talking sense. Great to hear Ed Smith again. The

Be The Best That You Can Be

Yes, you probably know how I am in awe of Team GB’s cycling unit. And in particular their ‘performance director’, head man Dave Brailsford. I saw him interviewed on the BBC sofa overlooking the Stadium and Orbit and yet again inspire. He sees his role akin to that of

Olympiana

Overwhelmed. Incredible desire, awesome execution. Some of the quotes from the Gold athletes after their performances are truly inspiring. Humble, yet focused. Lessons galore for the aspirant quota-buster. Here’s a couple for starters from disciplines that at first glance seems poles apart. cycling “Queen” Victoria Pendleton; > don’t

Magic Wheels

And more from the remarkable pedallers. With their rivals left so much in the shade that they are practically shackled in a dungeon, rumours fly around about how their dominance comes about. The latest piece of folklore surrounds “magic wheels”. Brilliant. What is clear, is that the opposition is well