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Who's It Aimed At?

This is a cracking nugget, captured from an author. We’ve all heard typical pr guff at book (or movie or tv show or album) launch. Eye-rolls galore follow, as the interviewer asks the simple, yet fiendish, ‘what’s that about, then’? What tends to transpire – in virtually every single

Taskmaster Mini Conference Mood Shifter

[https://www.forbes.com/sites/paularmstrongtech/2018/09/24/why-taskmaster-is-what-your-company-needs-right-now/#70ce812667ac] Some sales outfits have a final year-end push gee-up. Full of rah-rah, ending with a supposedly super-motivating peroration. Others prefer to wait until all the planes come home and opt rather for a new-year kick-off event. In either case,

Your Situation Description Slide

I glimpsed a presentation the other day. The image above is my replication of the starting slide. To denude its identity, I’ve rather summarised the text by describing each line’s content. Regardless of setting, this kind of template is remarkably resilient. Commonplace across all manner of business rooms.

Crunch Selling

[https://www.urbandictionary.com/define.php?term=crunch%20time] Crunch Culture made waves this month. Aka crunch working, crunch time and crunch hours. This pernicious way of getting business done hit the headlines because of the conditions for developers of the world’s biggest ever selling entertainment product. Yes, Grand

Selling Perseverance From Comedy Writer

I’ve blogged over the years a fair few times on the persistence of those ultimately successful. Salespeople I’ve met always seem to love marvelling at such of battling, day-by-day, against-all-odds, perseverance. The knowing line of ‘overnight success, many years in the making’ emerges from tales of seemingly never-ending

Pitch For Arena Gig Arms Race Encore

There’s an arms race in arenas. Global superstars determined to outdo ‘rival’ artists with ever more grandiose, bank-busting, boundary-smashing concert wizardry. I learn this via the latest piece of bbc U2 pr [https://www.bbc.co.uk/news/entertainment-arts-45864368]. Thankfully, there lay within a little Sales nugget; > London stage

3 Sales Recruiter Tips From Top Esquire Interviewer

I’ve ran a number of workshops over the recent past to add interview proficiency onto sales managers skillsets. The modern preference tends to be for a short series of ninety-minute to two-hour sessions, over the course of a few weeks or so. When starting I have asked the typical

Try Newly Launched Font For Slide Message That Must Not Get Forgot

[http://www.sansforgetica.rmit/] How about this. A new font to help us sell. Choosing the typeface for our deck’s text is almost univers-ally (geddit?!) easy. Defaulting to Arial pretty much exclusively. Or at the very least, your own ‘sans serif’ (anything without those flourished curly stroke endings) such

Ask Which Of You Or Your Prospect Might See Like The Horse

[https://www.bbc.co.uk/sport/horse-racing/45802534] Build from the fascinating research announced this week from horseracing aimed in part at raising equine welfare. With the aid of Exeter Uni scientists [https://www.britishhorseracing.com/press_releases/scientific-research-equine-vision-leads-trial-new-fence-hurdle-design-improve-safety-jump-racing/] , it seems we humans see the world rather differently from horses;

It's Not Option A, B or C; it's Option A+B+C

[https://twitter.com/IPCC_CH] The science community spoke this week. In a big way. Seeking to ward off catastrophe. The Intergovernmental Panel on Climate Change (IPCC) released its latest weighty report; “the most significant warning about the impact of climate change in 20 years”. 1.5°C more seems