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How Does Change Blindness Afflict Your Buyers?

Here’s a cheeky concept I came across watching a truly woeful BBC-filler show on brains. To show that our mind shuts things we see out and fills in from memory or guesswork, the viewer was invited to take in everything from a flickering image of two people on baby-bikes.

How Many Manhattan's Is Your Iceberg?

One the five largest icebergs ever seen by man appeared this week. The finger of land that curls towards S America from Antarctica saw the giant float free from (‘calved’ in the lingo) the Larsen C ice-shelf and drift into the Weddell Sea. Called A68 (after the Antarctic quadrant [https:

Taming Transmogriphobes

Alright, so I love the vibe to transmog [http://salespodder.com/the-more-seductive-referendum-phrase-pushed-instead-of-change/] . There’s a widely used, now debunked as a myth, Aussie “survey” finding that when current students enter the workforce, two-thirds of them will do jobs that don’t exist today. Despite the absence of any such original

Can You Sense Your Prospect's V1 Speed?

Here’s an interesting concept from aviation. The speed reached by a plane on a runway at which it is not possible to abort the take-off is calledV1. It’s a critical moment. Known as the “commit to fly” speed. This whole area holds a quiet fascination. Wikipedia alone at

Performance = Capability x Behaviour

[https://twitter.com/CO3updates/status/835071891740164097] What a Series from the Land of the Long White Cloud. Rugby – sport – at its compelling best. In the aftermath of the strangely anticlimactic – and now perhaps never to be repeated – shared spoils, many words are spilled of vincible double world champions and Legend

Do Your Calls Pursue Race Words Focus

bangers and smash, surely not Andy Murray’s “race words”? -------------------------------------------------------------------------------- Wimbledon Fortnight. Pimms, strawberries and bendy deadlines. As an Englishmen whom appreciates tennis but laments the inordinate time commitment it commands, like my compatriots I couldn’t help but be aware of tabloid editor catnip, wild card Katie Boulter

Maybe Your Prospect Is A Neophyte

John McEnroe get his neos mixed up. I made the mistake of watching a live match from the London leg of the tennis Grand Slams. The one-time superbrat was on the mic and passed comment on when the authorities (thankfully, belatedly) reacted to the step-change increased athletic and technological power

Catch Kittenfishing Competitors

Forever one to marvel at the perils of online life, who knew a milder version of catfishing was a current hot trend. The world rightly brays at this original concept of someone hiding behind a completely made-up, misleading and often malevolent cyber persona. Especially when created to lure and harm

5 Objection Scuttlers From Disastrous UK Navy Aircraft Carriers

As sea trials began of the largest ever ship built for the British Navy, Big Lizzie to her friends, seasoned war correspondent Max Hastings was among many informed observers decrying the “£6billion blunder that should be scuttled [http://www.dailymail.co.uk/news/article-4645434/Pride-Britain-HMS-Queen-Elizabeth-6bn-blunder.html] “. I’ve blogged before

Lions Laws

What a series. The mouth-watering decider comes Saturday. The combined British & Irish Lions are in New Zealand. Where rugby is life. Building up to this toughest of tours, once again fans hear about that wonderfully triumphant trip against another team of imposing World Champs, S Africa, from twenty years back.