salespodder

salespodder

http://salespodder.com

What’s Your Calibrating Question?

Banksters, estate agents, used-car dealers. Now pollsters are added to the long list that charge the earth for losing you money. During the final weeks of the Scottish neverendum, they flooded the media with poll after poll. I heard one organisation claim they were done as freebies. Mainly to promote

Beating Status Quo

[https://salespodder.com/content/images/wordpress/2014/09/mandela-may-your-choices-reflect.jpg] Reflections on the Scot #indyref make you realise just how tricky reversion point reversal [http://salespodder.com/why-you-need-to-understand-reversion-point-reversal/] is for anyone selling ‘change’. Social media belonged overwhelmingly to Yeswits. A trio of lines gained retweet-repost fuel throughout; > (the Mandela

Has Your Deal Got The Big Mo?

[https://salespodder.com/content/images/wordpress/2014/09/indyref-result-bbchq.jpg] So. The Scots decided. The Kingdom remains United. By 5 to 4. In the frenzied final fortnight, one poll during the penultimate weekend thrust the campaign into chaos. It was the only one ever to award ‘Yes’ a lead (the

3 Sales Office Ideas From Music Streamer Spotify

[http://www.theguardian.com/lifeandstyle/2014/sep/13/-sp-lets-stick-together-the-teams-behind-kylie-coronation-street-spotify-today-and-house-of-holland] In general scrolling downtime, I was glad to come across thisGuardian investigation [http://www.theguardian.com/lifeandstyle/2014/sep/13/-sp-lets-stick-together-the-teams-behind-kylie-coronation-street-spotify-today-and-house-of-holland] into how various cultural successes tick. Stockholm’s Spotify story revealed a trio of takeaways for as

Why 3 in 4 New Products Fail

[http://blogs.hbr.org/2014/09/the-silent-killer-of-new-products-lazy-pricing/] Surveys may vary. Some have found as many as nine out of ten new products fail. This current one from a “pricing consulting giant” revels in the headline 72 percent of all new products flop [http://www.simon-kucher.com/en-gb/news/72-percent-all-new-products-flop]. What

Creative Yet Simple Bar Chart Option

[https://salespodder.com/content/images/wordpress/2014/09/skynews-indyref-shortbread.jpg] I haven’t blogged much on solution sales presentations since discovering instagram and thoroughly enjoying posting pics there. So here’s a terrific way to liven up your barcharts and make them especially memorable to your audience. In fevered Blighty

Are You Planning Your Next Sales Model Update?

[http://www.ft.com/cms/s/2/b2ef363c-31c4-11e4-b377-00144feabdc0.html#axzz3CupPkIL7] Sitting in a funky reception, I read a tiny column [http://www.ft.com/cms/s/2/b2ef363c-31c4-11e4-b377-00144feabdc0.html#axzz3CupPkIL7] at the back of the FT Monday. Oliver Glassmann wondered why it is that so many dominant firms miss their

How Mercedes F1 Happy Switch Can Improve Your Sales

There are times when Formula One feels like wrestling. The result determined before a single wheel is spun. Then there are times when it’s like watching paint dry. Tax-haven millionaires drive in formation for 90 minutes, overtaking as likely as on a single tramline. Then we finally get gripping

Help Ossified Prospects Break Their Hardened Shell

This ear-perking phrase came courtesy of an interview I caught with Professor Vincent Deary. He’s written a trilogy [http://www.theguardian.com/books/2014/aug/31/vincent-deary-how-to-live-interview] entitled How To Live. Quite a bold move you might think. He claims it isn’t meant to tell you, merely let

Where Are Your Perishables?

[https://salespodder.com/content/images/wordpress/2014/08/IMG_0718.jpg] There’s an entertaining question to keep inquisitive minds busy when in a supermarket. How do they decide which good goes where? One aspect is that those most perishable go nearest the door. They appear smack in front of