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LinkedIn Personal Message Marketing Template

Apparently, LinkedIn is the new Facebook. Supposed 'professionals' using personal over-sharing as legitimate marketing. > There is, perhaps not unsurprisingly, a well-thumbed method for writing optimum value LinkedIn posts: an oblique/dramatic/controversial opening line followed by four lines of space so that the feed-scrolling reader has to

Top Job Campaign Branding

> Thank you. I’ve been truly overwhelmed by the support and so grateful for the thousands of people who have signed up to join the campaign. Together we will restore trust, rebuild the economy and reunite the country. Get involved👉 https://t.co/IhqYFneXQk #Ready4Rishi [https://twitter.com/hashtag/

2 Campaign Musts of Spin Supremo

This wisdom underpinned an unbeaten electoral juggernaut. The svengali behind it immortalised as inspiration for telly's iconic brutal vulgarian muckspout character Malcolm Tucker. The man himself now fallen from grace, yet his mantras remain a benchmark in campaign management. There's a rail workers strike in the

Elon's All-Hands 2min Deck

> Deck from SpaceX all-hands update talk I gave last week pic.twitter.com/ApsdPjjukh [https://t.co/ApsdPjjukh] — Elon Musk (@elonmusk) June 5, 2022 [https://twitter.com/elonmusk/status/1533408313894912001?ref_src=twsrc%5Etfw] A month back saw the man himself post this above intro at his SpaceX company-wide

Cartoon Creativity Trio

A silly season trip into the powerful world of the Sales cartoon. All from the pen of Mark Anderson. First up, a Case Wall. > View this post on Instagram [https://www.instagram.com/p/Ce_NuNHOefh/?utm_source=ig_embed&utm_campaign=loading] A post shared by Mark

Xenoglossy Poleoglossy Hubris

Throughout this year so far, I've hit my head a fair few times against the brick wall that is the 'unconscious incompetent'. Given my wealth of experience, especially from my many days of business tech New Product Rescue, I was half-expecting it. Not quite though, to

Generation Hustle on Serviced Offices

Or as disgraced WeWork founder Adam Neumann likely never called them, co-working spaces. A concept far too old hat and concrete, which he quickly morphed into something altogether more ethereal. By way of example, here's a couple of his quotes from the Generation Hustle tv series of 2021;

Susie Dent Sales Words of the Day

Any gameshow going since 1982 must be doing something right? British daytime telly staple Countdown features word-based quizzing. With expert 'adjudicator' adding considerable colour from 'Dictionary Corner'. Susie Dent in this slot enjoys quite the fanbase. Her twitter [https://twitter.com/susie_dent] feed features the

If 84pc of Digital Transformations Fail then What Hope for Video Selling?

There's an infamous, oft-referenced survey in the tech world; 84% of digital transformation projects fail to reach their objectives. Widely publicised (see via Forbes [https://www.forbes.com/sites/brucerogers/2016/01/07/why-84-of-companies-fail-at-digital-transformation/] ) back as 2016 dawned, the 'survey' suggests that in this pursuit, disaster

Charging Hack Hammock

> View this post on Instagram [https://www.instagram.com/p/CfL9Y_GIU7Z/?utm_source=ig_embed&utm_campaign=loading] A post shared by salespodder (@salespodder) [https://www.instagram.com/p/CfL9Y_GIU7Z/?utm_source=ig_embed&utm_campaign=loading] Oh how we mocked. Then thought back to