Topic

new products

A collection of 261 issues

Avoiding Your Oxford Street Problem

[https://www.ft.com/content/0769eef2-725f-11e9-bf5c-6eeb837566c5] I deal often with not simply a new product launch, but wares the creators of which believe now offer a whole new step change way of doing something. Possibly the single biggest pitch mistake initially made, is to trumpet this awe-inspiring leap to every

Easy To Slip Up On Distinguish Yourself Question

Amazing what you can catch on a company’s reception area telly. This one happened to be showing a rolling news channel. Thankfully not the tax funded state broadcaster’s. A no-frills airline offshoot, Easy Hotel chief exec Guy Parsons must’ve been relishing the glorious pr coup of airtime

T-Shirt Slogan

Here’s an entertaining little session I ran the other day. A company sought to quicker shift a stalled new product. The thinking could equally apply to other scenarios. Such as when a new broom takes over and seeks to establish an amended direction. I flashed up on the big

If It Can Happen to Boeing

I cry inside (and sometimes out) when I hear the following uttered by supposed sales leaders. “We know our sales process” (they probably don’t) “We know our ideal customer profile” (they very likely don’t really) “We fully test our new products” … they absolutely do not. Alright, so you

But Don't Invent The Printing Press

Less a new product [http://salespodder.com/category/new-products/]s post perhaps, than a brand new leap in technology one. 5G is coming. Connections a gazillion times faster. Apparently [https://www.bbc.co.uk/news/av/business-48463651/live-bbc-broadcast-over-5g-network-on-launch-day-fails] . Yes, we’ve heard it all before. Twenty years ago – yes, I

Bumper Sticker Framing

“the President got off on a technicality” How opponents of My Boy Donny wail. Given Special Prosecutor Mueller’s eventual public pronouncements this week. His lengthy investigation into Russian meddling in the most recent American race for the White House long done. Apparently, “charges were not an option” open to

The Modern Seller 2018 Amy Franko

You surely cannot release a book these days without a tweet video. Amy Franko [https://impactinstruction.com/] demonstrates this with her Oct ’18 launch [https://twitter.com/AmyFranko/status/1057278369761583104] of The Modern Seller. What I also learned, enticed by its title for sure, and from the accompanying podcasts I

Now You Must Show Me Your Plan

A delightful conversation with a veteran entrepreneur. They had in the past run their own clothing distributer. A highly promising new line of garments arrived. They should take their market by storm. Yet after launch, none of the salesteam had sold any. The belief was, that they hadn’t really

How Could Your Product's Google Knowledge Panel Look?

One for an internal workshop session, or to let your sales support resource go wild with perhaps. Since 2012 I believe, Google have offered up what they call a “knowledge panel”. Primarily for businesses or branded personae, someone types in your name and the panel duly appears [https://support.google.

Near Miss Phenomenon

It is difficult to have respect for the gaming industry. No Dustin Hoffman style Rain Man, Jeff Bridges Starman nor crack underground maths whizz team chronicled so electrically by Ben Mezrich in Bringing The House Down either exist or survive to blow the lid off the sector. In Britain as