new products

The new product demo. I’ve had more than my fair share of screen freezes, empty report outputs and blue-screen-of-death equivalents. I also know what it’s like to trumpet your totally key unique only for the drum roll to preface not triumphal display, but chaotic disaster. Elon Musk [https:

You can get a bit tired of world-according-to-Steve-Jobs commandments. Yet here’s a construct worthy of triggering thought. He apparently insisted Apple should have no more than six products. If (when) they conjured a winner, they had to kill something from the past before they could launch the new one.

I’ve blogged before on tips for solution selling from attention-grabbing deployed in tinseltown. Mainly that screenwriter perennial, the high concept. This is where you frame your screenplay referencing either; 🎬 another film, specifically one world famous megahit with your new angle added (oft-cited examples include ‘Jaws in space’ for Alien

Here’s an entertaining little session I ran the other day. A company sought to quicker shift a stalled new product. The thinking could equally apply to other scenarios. Such as when a new broom takes over and seeks to establish an amended direction. I flashed up on the big

I cry inside (and sometimes out) when I hear the following uttered by supposed sales leaders. “We know our sales process” (they probably don’t) “We know our ideal customer profile” (they very likely don’t really) “We fully test our new products” … they absolutely do not. Alright, so you