Topic

proposals

A collection of 118 issues

Could Half-a-Billion Dollar News Format Be Your Draft Proposal Template?

The media world is abuzz with the US$500m sale of an American news site. Axios (me neither) launched 2017, with at least $30m funding, The secrets of its success now enviously pored over. They appear built on two pillars; * old school newsletter drops daily, personalised for your specified topics,

Sham Russian Ballots

"People are panicking." Fear flooded Ukraine's occupied territories as Russian forces rounded up men to fight against their own country and forced residents to vote in a staged referendum on joining Russia. https://t.co/vsxPn3gpNL — The New York Times (@nytimes) September 25, 2022 The nowadays unreliable, dubiously activist, bewilderingly

Has Your Project An Emoji Available?

> Read the brand new memoir by @LauraFWInNYC [https://twitter.com/LauraFWInNYC?ref_src=twsrc%5Etfw].#Available [https://twitter.com/hashtag/Available?src=hash&ref_src=twsrc%5Etfw]🍑 is empowering, funny and very peachy! https://t.co/wIynDaCamC pic.twitter.com/PXYcOWeLKl [https://t.co/PXYcOWeLKl] — HarperFiction (@HarperFiction) June 12, 2021

Apply J-Value To Your Prospect Case

J stands for Judgment. The 162 countries with data follow a fairly well defined curve for the relationship between GDP per capita and life expectancy. You can apparently plot how much GDP falls from coronavirus lockdowns against any prolonging life expenditure for impact on mortality. Using this as their J-value,

Document Section Headers & Titles

[https://kaizen.co.uk/] I came across a link to a ‘white paper’ from this online video production outfit. For over a decade now there’s been a movement, as evidenced by people promoting such as ‘infodocs’, that business documents should more closely resemble the look and feel of glossy

Good News Columns Not Rows

> I wrote the good news column in today’s paper ❤️ pic.twitter.com/7SUNGRylV7 [https://t.co/7SUNGRylV7] — Helena Horton (@horton_official) March 30, 2020 [https://twitter.com/horton_official/status/1244512793174388740?ref_src=twsrc%5Etfw] Today’s print edition run of what for a week or so has been

Autocomplete Answering Goes Mainstream

[https://twitter.com/BorisJohnson/status/1222280472132308993] I’ve blogged on the sales-wonder of autocomplete before (here’s two, from May [http://salespodder.com/the-essence-of-selling-from-heavyweight-champion-of-the-world/] then Oct [http://salespodder.com/when-worlds-biggest-advertiser-uses-the-autocomplete-slide-so-can-you/] of 2017). Now it seems the freshly installed UK Prime Minister is rebalancing their messaging channels to push digital marketing

Is Your Proposal Modernising?

The British web couldn’t get enough of this week’s meeting announcing swathes of job losses at the news division of tax funded broadcaster, BBC. Through this, I was also intrigued to learn of their original mission, “happier homes, broader culture and truer citizenship”, which is nowadays replaced by

Zero Risk Guarantee

I recently ran through a list of a couple dozen ‘managed service providers’. Not many stood out (in the manner you’d expect, akin to conference bios [http://salespodder.com/trade-show-buzzword-bingo-stifles-sales/]). Yet one and one alone had as a homepage topline menu bar option; zero risk guarantee. They duly lodged

Dodge The Competence Drag

Can you implement? What proves you will deliver what you promise? And perhaps just as pertinently, is there a trail of evidence that suggests any alternative to what you propose is likely to suffer from being begun and managed badly? With time and cost overruns and all manner of distractions