Topic

quirky

ideas and experiences with a selling angle that come from left-field

Reading Your Customer

Another glimpse into the world of retail selling came to me a while back. This time I happened to be at a test food tasting in the week before an eaterie opened its doors. Whilst I contentedly chomped my way through pretty much most parts of a cow, in between

Beating Status Quo

[https://salespodder.com/content/images/wordpress/2014/09/mandela-may-your-choices-reflect.jpg] Reflections on the Scot #indyref make you realise just how tricky reversion point reversal [http://salespodder.com/why-you-need-to-understand-reversion-point-reversal/] is for anyone selling ‘change’. Social media belonged overwhelmingly to Yeswits. A trio of lines gained retweet-repost fuel throughout; > (the Mandela

Has Your Deal Got The Big Mo?

[https://salespodder.com/content/images/wordpress/2014/09/indyref-result-bbchq.jpg] So. The Scots decided. The Kingdom remains United. By 5 to 4. In the frenzied final fortnight, one poll during the penultimate weekend thrust the campaign into chaos. It was the only one ever to award ‘Yes’ a lead (the

Help Ossified Prospects Break Their Hardened Shell

This ear-perking phrase came courtesy of an interview I caught with Professor Vincent Deary. He’s written a trilogy [http://www.theguardian.com/books/2014/aug/31/vincent-deary-how-to-live-interview] entitled How To Live. Quite a bold move you might think. He claims it isn’t meant to tell you, merely let

Where Are Your Perishables?

[https://salespodder.com/content/images/wordpress/2014/08/IMG_0718.jpg] There’s an entertaining question to keep inquisitive minds busy when in a supermarket. How do they decide which good goes where? One aspect is that those most perishable go nearest the door. They appear smack in front of

Curate Your Workspace Into A Sales Machine Like A Meezer

[https://salespodder.com/content/images/wordpress/2014/09/chiswick99office-400x187.jpg] You can probably guess this pic above is not quite how it should be done. It was of a London sales office way back in 1999. A buzzing little hive. I’ve read about a movement lately concerned that home

Testing Your Pitch Like Game Show Creators

I recently heard the Creative Director of tv production giant Endemol interviewed. The Dutch founders invented the enormous Big Brother format before attacking the game show. Perhaps their biggest global smash started as a tiny end segment on the Dutch national lottery show, which expanded into Deal Or No Deal.

Why You Need To Understand Reversion Point Reversal

[https://salespodder.com/content/images/wordpress/2014/08/ukspaceagencylogowiki.jpg] There is a fundamental of non-tender triggered solution selling. When you alone seek to ‘create the need’, you invariably challenge the status quo inside an organisation. To many, that status quo is a comfortable place to be. There are those

Can You Improve Use Like Laundry Detergent Invention

[https://salespodder.com/content/images/wordpress/2014/08/ariel-pre-treat-cap.jpg] Who’d have thought it? A solution sales tip from an fmcg innovation. I’ve no particular loyalty to the brand in question myself, yet I smiled at their ads that have appeared across several webpages I’ve visited this

Could Your Gatekeeper Metamorphose?

[https://salespodder.com/content/images/wordpress/2014/08/breakaway-gatekeeper1.jpg] The other afternoon I was waiting in a reception. As is the modern way, there was a telly on the wall. Rather than rolling news, this one was showing daytime tv. Of the quiz show variety. In the picture above,