quirky

With the latest round of European elections this week, I’ve picked up a lot of airtime on this issue. Voters are apparently massively disengaged from the Euro parliament. To the extent that less than ten percent of people can name an MEP that represents them. This is hardly surprising.

[https://salespodder.com/content/images/wordpress/2014/05/tictac-94pc-dont-change-400x300.jpg] The global tiny minty sweet that is TicTac. Not usually the place you’d expect to find a solution sale nugget. Yet their recent “shake it up” ad signals a knowing distaste for the change averse. Who knows where their

Pop culture was busy gobbling up this confection (for the 23rd year no less) on the 6th of May. One journalist [http://www.independent.co.uk/life-style/food-and-drink/features/why-diets-are-ridiculous-9324288.html] couldn’t help filing a few hundred words, labelling it “amusing, faintly ridiculous, without much purpose”. Yes, we do

[https://salespodder.com/content/images/wordpress/2014/04/transcendence-trailer2-400x160.jpg] Transcendence is a movie I’ve not seen. Though I have read the odd review [http://www.theguardian.com/film/2014/apr/27/transcendence-review-grand-ideas-johnny-depp-wally-pfister] . And was glad to catch its trailer. I was delighted to spy a glimpse of what

In a matter of a few days a second piece of consumer PR perked my solution sale ears. Last time it was change-aversion [http://salespodder.com/will-your-prospect-change-their-tea-brand/] from tea drinking, this time the different types of shopper. According to voucher website [NetVoucherCodes.co.uk] research, there are seven; > Old

The Creative Salesperson. Does that have a disturbing ring for you? It brings to mind a potential meme; ‘what do you call a creative [insert job here]…? With scathing yet jocular punchline to follow. What do you call a creative accountant? An inmate. What do you call a creative chief

With solution selling being in no small part about the promotion of ‘change’ and perceptions of how it’ll affect those involved, I was fascinated by this piece of consumer product pre-Easter PR. Tea vendor Clipper (who’s products I have myself bought) sought to highlight how ingrained our daily

All those poor Nepalese Ice Doctors. Sherpas as they were once known. Everest claimed its most climbers in one swoop just before Easter. At least a dozen lost. Local men who build and keep routes safe for the good weather ascent window of late April early May. As the tragedy

[https://salespodder.com/content/images/wordpress/2014/03/aviatenavigatecommunicate.jpg] This three-pronged mantra is sadly topical as I blog today. It is aeronautical in origin. Core to the training of a pilot. Whilst my pic above is not quite the perfect t-shirt slogan, the three words form a potentially compelling

[https://salespodder.com/content/images/wordpress/2014/04/critical-angle-wide-400x222.jpg] The cruise ship that sunk this week brings heartbreaking scenes from Korea. Sudden turn, hitting rock. Authorities as yet unsure what may have caused the boat to capsize. The crew allegedly culpable for wasting a critical 30 minutes without issuing