Topic

quirky

ideas and experiences with a selling angle that come from left-field

When It's Never Quite Plug & Play

Pretty much every solution-style product I’ve ever sold has required a little bit ‘extra’ from the client to make it truly sing a dance. Whether it be the obvious added cash for implementation or maintenance services or the time and resource committed from their side, to fly as advertised

Are You Benefitting From Your Industry's Tent-Pole Product

Tent-poles are an interesting Sales construct. Most people are familiar with the concept of a Hero Product. Usually a best-seller (whether today or tomorrow) it is also one that really does epitomise what you are about. Brand Management textbooks love talking about their reflected glow. The term didn’t exist

Where's Your Prospect Happiness Sourced?

Sometimes you just have to read a tabloid for downtime. I came across an article [http://www.express.co.uk/life-style/life/487824/The-seven-secrets-of-happiness] based on a book self-helpingly entitled Stitch Your Own Silver Linings. Certainly not my normal reading matter of choice. The aspect that did interest me though,

Do You Dress The Room?

[https://salespodder.com/content/images/wordpress/2012/12/dresstheroom.jpg] I was impressed recently being talked through a marketing brainstorm session. It was run by an external agency, as commissioned by a financial services firm’s wealth management division. Before the event, the organisers spent time to ensure they did

Price List Widows and Orphans

I often bang on with friends and business buddies about how bad most retail ‘selling’ is. So not long ago, I was challenged to apply some of my b2b wisdom in the land of food retailing. Specifically, for an eaterie. I set about the task in my own spare time

Which Three Words Do You Seek

What a good World Cup. Away from the most watchable of footie, PR opps abound. One such chance was duly grabbed by Cambridge University Press. They analysed the Anglosphere for musings on each team and came up with the top three words [http://www.bbc.co.uk/sport/0/football/

Are You Ready For Episelling?

I came across the field of epigenetics. My initial discovery came courtesy of a pop-science author whose huge seller 13 things that don’t make sense I read way back in 2010. Michael Brooks’ latest tome is The Edge of Uncertainty: 11 Discoveries Taking Science by Surprise. We seem to

Would A Chippie Trust a Brickie?

> “If you’re a carpenter and you want to hang a door you don’t ask a bricklayer how to do it” What a quote. I heard it from the mouth of a football world cup pundit. A Welshman who performed miracles keeping Crystal Palace in the English Premier

Keep Your Sale Perched Atop The Wall Of Fear

> Shares climb a ‘wall of fear’ – there’s never a green light to show you that everything’s fine So went the observation of a rolling news talking head that I caught other day. Cautioning as the global recovery was said to gather pace. This phrase was new to

Can You Better Starbucks' Upsell Rate?

[https://salespodder.com/content/images/wordpress/2014/06/starbucks-kenyan-upsell.jpg] I’m ashamed, yes. I had to venture into a Starbucks coffee shop the other day. After I ordered one of their standard, middle-sized drinks, the cheery server asked me; > “Would you like to try our new single origin