quirky

[https://salespodder.com/content/images/wordpress/2014/09/indyref-result-bbchq.jpg] So. The Scots decided. The Kingdom remains United. By 5 to 4. In the frenzied final fortnight, one poll during the penultimate weekend thrust the campaign into chaos. It was the only one ever to award ‘Yes’ a lead (the

This ear-perking phrase came courtesy of an interview I caught with Professor Vincent Deary. He’s written a trilogy [http://www.theguardian.com/books/2014/aug/31/vincent-deary-how-to-live-interview] entitled How To Live. Quite a bold move you might think. He claims it isn’t meant to tell you, merely let

[https://salespodder.com/content/images/wordpress/2014/08/IMG_0718.jpg] There’s an entertaining question to keep inquisitive minds busy when in a supermarket. How do they decide which good goes where? One aspect is that those most perishable go nearest the door. They appear smack in front of

[https://salespodder.com/content/images/wordpress/2014/09/chiswick99office-400x187.jpg] You can probably guess this pic above is not quite how it should be done. It was of a London sales office way back in 1999. A buzzing little hive. I’ve read about a movement lately concerned that home

[https://salespodder.com/content/images/wordpress/2014/08/ukspaceagencylogowiki.jpg] There is a fundamental of non-tender triggered solution selling. When you alone seek to ‘create the need’, you invariably challenge the status quo inside an organisation. To many, that status quo is a comfortable place to be. There are those

[https://salespodder.com/content/images/wordpress/2014/08/ariel-pre-treat-cap.jpg] Who’d have thought it? A solution sales tip from an fmcg innovation. I’ve no particular loyalty to the brand in question myself, yet I smiled at their ads that have appeared across several webpages I’ve visited this

[https://salespodder.com/content/images/wordpress/2014/08/breakaway-gatekeeper1.jpg] The other afternoon I was waiting in a reception. As is the modern way, there was a telly on the wall. Rather than rolling news, this one was showing daytime tv. Of the quiz show variety. In the picture above,

Pretty much every solution-style product I’ve ever sold has required a little bit ‘extra’ from the client to make it truly sing a dance. Whether it be the obvious added cash for implementation or maintenance services or the time and resource committed from their side, to fly as advertised

Tent-poles are an interesting Sales construct. Most people are familiar with the concept of a Hero Product. Usually a best-seller (whether today or tomorrow) it is also one that really does epitomise what you are about. Brand Management textbooks love talking about their reflected glow. The term didn’t exist