Topic

quirky

ideas and experiences with a selling angle that come from left-field

How B-Corp Thinking Can Make You The Sales A-Corp

> “B Corp [https://www.bcorporation.net/]” – a company which puts social and environmental accountability at the heart of their business. As I read on the wires surrounding the 2015 IPO [https://www.investopedia.com/articles/markets/012716/etsy-how-its-fared-its-2015-ipo-etsy.asp] of online craft marketplace, Etsy. There’s even have an

The Job Title Trap

[https://www.instagram.com/quadbit/] Actual card business cards are still around. Flourishing, maybe. Even if you don’t partake, the issue of what to say next to your name continues to vex. Job titles evolve at an astonishing rate. Flocks of the dodo lose out to marauding colonising beasts.

Stand Out By Changing Up Your Meeting Venues

A deservedly popular independent café owner was busy telling me how important ‘change’ was. Specifically, change in the sense of re-vitalising or altering. A refresh in her space of decor, menu, environment. People visit in their droves in part because the cottage in which she operates is amazingly curated. Nothing

How Many Times Can You Try Upsell?

“DIY Breakfast”. Newly opened spot of rapidly expanding coffee shop chain. This one, unlike all others, inexplicably bars itself from selling bacon and alcohol. It will not be seeing my further patronage. The waitrons, all super-keen, have clearly been through their Corporate training wringer. A pretty sound it is not.

Why You Must Think Of Your Proto-Pitch

A good pitch can be in development for quite a while. Many early attempts should be considered prototype pitches. A beautiful way to think of your pitch when launching a new product. There’s a Sales paradox here. Everyone seller I know loves the concept of prototyping. Yet permit use

Cui Bono?

The favourite phrase of conspiracy theorists. Translated from the original Latin it means ‘who benefits?’ (I was also reminded of this term back in ’14 when blogging on reversion point reversal [http://salespodder.com/why-you-need-to-understand-reversion-point-reversal/].) For this is the key question you often must ask yourself when thinking about status

Project Backronym

We’ve all done it. Taken a key word. A trendy mot du jour. The boss’s favourite expression. The company initials perhaps. (Even retail bitcoin investors made the news recently with just such a rallying cry [http://salespodder.com/the-five-stages-of-a-bubble-your-prospect-bid-fervour/]; hodl.) Then spell out winning words – a sentence even

The Five Stages Of A Bubble & Your Prospect Bid Fervour

> bitcoin schbitcoin Following on from his latest book promo [http://salespodder.com/how-does-history-gurus-only-law-apply-to-your-big-deal/] tour, renowned financial historian Niall Ferguson recently joked [http://www.niallferguson.com/journalism/finance-economics/bitcoin-may-go-pop-but-its-revolution-will-go-on] about his 15-year old son rinsing him in the cryptocurrency stakes back in late-2014. What his article went on to suggest,

How Often Does The Fire Bell Ring In Your Sales Office?

A food wholesaler to the pub and restaurant trade hired an English Sales Consultant. They sought more new client acquisition. He decided to bring an “American” touch into the office. An old-school bell. Each time someone landed a new customer, they must ring the bell. No matter what anyone else

Your 30 Second Bio, Go!

Local band [https://oppositetheother.com/] on a city-based radio station (remember them?) being interviewed. Flush with a touch of early success, latest song to plug (vid above). The presenter channelled his inner children’s tv presenter to put the youngsters on the spot; > So, your thirty-second bio…! One of