Topic

quirky

ideas and experiences with a selling angle that come from left-field

How Valentine Novelty Will Make Your Prospect Fall In Love With You

Valentines Day. Articles on romance flood our streams. For instance, I learn about the three hormones involved; testosterone (sex drive), dopamine (romantic love) & oxytocin (attachment). A biological anthropologist focused on driving up dopamine. Helen Fisher’s advice is clear; > “If you really want to fall in love with

Are You Channelling Morton (Or Hobson, Murphy, Kobayashi, Gordian, Columbus, Parkinson, Peter, Occam...)?

You know you’ve made it when you have an eponymous ‘law’ [http://en.m.wikipedia.org/wiki/List_of_eponymous_laws] enter the language. (TakeStein’s Law [http://salespodder.com/sardonic-steins-law-applied-to-your-sales/] I blogged on the other day.) I was reminded of these and their wonderful Sales pitch tool potential

Achieving One Degree Of Sales Separation

As Facebook shares rally to crazy levels (50-times earnings) in the wake of recent results, one of their pr items also topped global screens. The Six Degrees of Separation concept is well-known. We are no more than 6 contacts away from any other person on the planet. The world is

Embrace Volatility Forget Stability

[http://money.cnn.com/2016/01/21/investing/davos-worry-wall-richard-quest/] My annual mid-Jan despair returned as Davos snowed into full swing. Thankfully, Richard Quest’s yearly CNN jolly turned out to be just that. Last time’s cheeky toolThe Risk Map [http://salespodder.com/distracted-by-risk-map-stability/] morphed into his Worry Wall [http:

Dead Cat Manoeuvre

Australian electioneer Lynton Crosby. A man who’s “business” charged £2.4m in fees when consulting the UK right-wing Conservatives to unexpected victory at last May’s General Election. He has a clear expertise [http://www.theguardian.com/politics/2015/may/08/lynton-crosby-wedge-politics-general-election-tories] in this area. Much of which has

Sarcy Stein’s Law Applied To Your Sales

So this week I caught a press conference with American Central Bank vice-chair Stanley Fischer. His accent combined with choice of words made him sound an interesting character. Quite a lifestory. Interest rates at zero. Growth crawling. Commodities plunging. The assembled economic hacks all gloom. He lightened the mood by

How Gaining Trust Of Favela Crime Lord Can Help You Win Prospects Over

A fascinating interview on SA tv revealed how a journalist got to interview in depth an imprisoned Brazilian major organised crime boss. Granted a meeting inside one of the countries four secure hi-tech penitentiaries, author Misha Glenny realised he faced a reluctant interviewee. One not just mindful of incriminating himself,

Fancy A Nibble?

[https://salespodder.com/content/images/wordpress/2016/01/folkcupcakesbree.jpg] Hats off to the lad with the sales nous at Folk Coffee Company on Cape Town’s city bowl Bree Street. There I was happily sipping an Elevenses coffee. Having turned down at the outset an accompanying offer of food

Use Fig Leaf Pitch Rather Than Go Nude

With the Australian Open tennis in full swing, I caught commentators use a term new to my ears. A poor, feeble serve is referred to as nude. One with nothing on it. I instantly thought how that applied to far too many a pitch I’d heard. Whether exclusively feature-ridden,

Industry 4.0 Applied To Your Niche

[http://www.weforum.org/agenda/2015/09/fourth-industrial-revolution/] The annual World Economic Forum big cheese shindig from Davos made its typically blanket media impression this week. I was struck by this year’s strapline; > The Fourth Industrial Revolution Forum founder Klaus Schwab; > “Ubiquitous, mobile supercomputing. Intelligent robots. Self-driving