Topic

quirky

ideas and experiences with a selling angle that come from left-field

Deploy Deadly Owl Strike On Deal Dissent

Comedian Rob Newman coined a delicious concept. In his Entirely Accurate Encyclopedia Of Evolution [http://www.bbc.co.uk/programmes/b06gwnx2] he discussed the genetic belief behind girls predisposed to pink, and boys blue. Stemming from one piece of research which attributes the need for caveman to recognise blue sky

14 Things Customers Do Not Have To Do Before Breakfast

[https://salespodder.com/content/images/wordpress/2015/11/davosweftweet-14beforebreakfast.jpg] Much mirth at the expense of Davos this week. Those that run their elitist World Economic Forum talking shop tweeted this promo. It was roundly derided by the web. From jokesters thinking up an extra number fifteen, to those suggesting

Who Is Pitch Rolling Your Prospect?

My fondness for spotting parallels between politicians selling us policies and our solution endeavours sparked again this week. London’s Westminster Village is beside itself with the first intervention by PM Cameron in the Europe referendum debate. He happens to say, ‘no land of milk and honey out of EU’

Soup Up Your Next Sales Meet The Detroit Way

[http://detroitsoup.com/] Social enterprise Detroit Soup [http://detroitsoup.com/] is spreading. Anyone with an idea how to improve their community can pitch to a roomful of fellow residents. 4 different ideas (max), a 4-minute pitch each, and 4 questions (only) for every pitcher to field. Then everyone present pays

Boredom + Curiosity = Drive

[https://salespodder.com/content/images/wordpress/2015/10/boredom-curiosity-drive-bluer.jpg] This equation recently hummed inside my mind. It cropped up in my instagram feed. Courtesy of a design agency [http://www.infographic.ly/]quoting a baker-cum-barman [http://www.tartinebread.com/] from London’s Wired [http://www.wiredevent.co.uk/wired-2015]

Progress Beyond 90s Textbook Value Proposition

[http://www.jillkonrath.com/sales-blog/bid/140981/Value-Proposition-Examples-Words-That-Get-Meetings] Jill Konrath’s early work Selling to big companies is both a worthy and contrarian addition to the sales canon. Which makes it all the more baffling why she latterly flirts worryingly near the ‘internet marketing’ of the pyramid-peddling dirty drain. I

Let Flashbulb Memories Shine

> Flashbulb moments [https://en.wikipedia.org/wiki/Flashbulb_memory] What psychologists call those memories that stay with us. Not just for days, but years. Decades. Forever, even. We’re coming to the year-end wrap for many teams. The final kick-on. A thrust for the finish line. When careers are

Turn Off Your Opponent's VW Defeat Device

[http://www.ft.com] Volkswagen’s share price drives off a cliff. The world’s largest car maker saw 25 billion euros wiped off its value as this week its stock tanked by a third. All because it cheated. In an astounding way. It installed kit termed a “defeat device”

Follow Bonkbuster Queen Bestseller Script

Quite by chance I saw a promo tv appearance by Jackie Collins. Just a fortnight before the 77-yr old fell to cancer this week. A question she must have heard a thousand times came her way. What advice did she have for budding authors? She instantly replied with verve and

20 Million Lost Deal Analysis, Camera, Action

[/content/images/wordpress/2015/09/liverpool-littlewoods-film-bldg-richbakerstyle-4-3.jpg] Lost deal analysis. A treacherous undertaking. I have never – repeat never – seen a successful implementation of such initiative. The causes behind this blot on Sales Management are legion. From fatally skewed reason codes through salesperson subjectivity to promoting a negative mindset and creating