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reviews

A collection of 166 issues

4 Sales Reminders From UK's Best TV Detective Show In Years

Unforgotten [https://en.wikipedia.org/wiki/Unforgotten] saw its fourth (& final?) season of slow burn yet riveting six forty-minute episodes close at the end of March. Made by English channel itv [https://www.itv.com/hub/unforgotten/2a3372], also all streamed on Amazon, here’s a quartet of brief Sales

Sales from those Shipping Creative Work

Seth Godin, The Practice; Shipping Creative Work, 2020 In a style used previously, 219 (+3) short blog-style postings in eight sections by the marketeer tell a tale of how to change the world in your art or science. There’s a theme throughout pushing at my open door. Namely that

7 Rory Sutherland New Product Selling Tips via Book PR Podcasts

Extensive ‘Alchemy’ book pr during lockdown included these 160 [https://www.youtube.com/watch?v=SuK3FDVQDzM] and 150 [https://www.youtube.com/watch?v=GUxWKwSrCIk] (+transcript [https://thisten.co/vz9pf/HEkw9GXt8XjAL4r8AzTMTpPj24TU7RvDKVLLkYHd]) minute marathons boast the typical no-pause-for-breath brio of this lifelong Ad man. “The alchemy of this book’s title

Attenborough Witness Statement

The above is the first imagery appearing in documentary, David Attenborough; A Life On Our Planet. Well, almost. I’ve had to brighten it considerably from the actual frame. Filming the devastating drabness from the uninhabitable Chernobyl of the day. Which sadly brings perhaps the only misstep of the whole

How Innovation Works Matt Ridley (pre-launch)

Author Matt Ridley suggests that “innovation is the most important fact about the modern world”. His 2020 book – release date put back at the publisher’s behest so he could write an extra pandemic-related chapter – has numerous pr pieces, podcast and youtube appearances in its prolonged run-up which ably promote

The Social Dilemma 2020 Netflix Documentary

I nearly quit this around twenty-five minutes in. The docudrama element that ran alongside interviewee reveals was getting a touch tedious, many talking heads were blurring into one, and there was a lack of engaging arc to their narrative. I persevered. As is the motto of my alma mater. When

Project Tracking of My Octopus Teacher

In places mesmeric documentary, My Octopus Teacher is the first Netflix S African offering. Stunning underwater visuals from the kelp forest that hugs the Western Cape coast. With a remarkable tale of companionship told. The Simon’s Town natural history cameraman narrates his fascinating [https://www.dailymaverick.co.za/article/

5 Foundational Persuasion Bases To Cover

> People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies. I came across this sentence from a 2012 Blair Warren ebook. Via a post by Scott Adams [https://www.scottadamssays.com/2018/01/

3 Sales Reminders From 2011 Movie Contagion

With the latest super-virus threatening to decimate humanity hailing from central China’s Wuhan, the world’s apparently been busy re-watching a film from a decade earlier; Contagion [https://www.thedailybeast.com/how-contagion-pushed-hollywood-to-get-science-right] . coronavirus A troop of Hollywood A-Listers battle against the outcomes after [spoiler alert:] a bat disturbed from

Another Presenter Top 5 Tips This Time From A Behavioural Scientist

This self-labelled Brain Lady has made a career out of looking at what makes people tick. Susan Weinschenk [https://twitter.com/thebrainlady?lang=en] has written a quartet of books this decade which parcels up this with relevance for us sellers. To gain a glimpse of how she thinks, above