Topic

reviews

A collection of 167 issues

What's Your Mona Lisa?

[https://salespodder.com/content/images/wordpress/2014/11/bobkearnsgarage.jpg] My second observation from my festive viewing of the modern windscreen wiper inventor biopic, Flash of Genius. (My first was yesterday’s post). Remember, this is an American tale, so bear with the cheese. Deep in never-ending litigation, our hero

What's Your 'Flash Of Genius' (American For Eureka Moment)?

[https://salespodder.com/content/images/wordpress/2014/11/flashofgeniusfamilycar.jpg] So there’s a 2008 Hollywood biopic about the American lecturer who truly invented the modern day windscreen wiper. It’s called Flash of Genius [http://en.wikipedia.org/wiki/Flash_of_Genius_(film)]. I caught it for the first

Telephone Selling For Dummies 2008 Dirk Zeller

[http://www.dummies.com/how-to/content/telephone-sales-for-dummies-cheat-sheet.html] Is it too lazy a review to state the obvious? Namely, that you will become the dummy if you follow this book as best-practice text… First off, it suffers the self-same fundamental problem that virtually all such instructionals on this topic share.

How To Be A Rainmaker 2000 Jeffrey Fox

[https://salespodder.com/content/images/wordpress/2014/09/rainmaker-fox-cover.jpg] I first read this book, over a decade ago. I spoke with publisher Random House about penning something on Selling. In time honoured fashion I asked them what they wanted. “Like our current author Jeffrey Fox, but funnier”. Their view

NewSell 1990 M Hewitt-Gleeson

[https://salespodder.com/content/images/wordpress/2014/09/newsell-book-cover.jpg] There’s a lot not to like about his quarter-century old text. The religious references, wallowing in cosmic mysticism, evoking the much derided lateral thinking sect and its flagstone success example being suspiciously more Marketing than Sales. Yet there is

Predictable Revenue 2011 Aaron Ross Marylou Tyler

[www.predictablerevenue.com/] This is the story of how crm vendor salesforce.com developed their internal sales function. As the subtitle explains; Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com. Whilst I was so glad to read this book, I felt a

Steve Schiffman Cold Calling Techniques That Really Work

Rarely can a book title be so inappropriate. “Over one million copies sold” this 20 year anniversary edition shouted from its cover. Incredible. There’s just one good chapter (#2). The rest is plain old school loserville. Why have we let these people get away with this kind of misdirection

Sales On A Beermat 2005 Southon & West

[http://www.mikesouthon.com/] I was really hoping to like this book. Written by Englishmen for someone new to sales, extoling simplicity from the title. Yet I was frustrated. At fifteen quid for 150 pages I was expecting more. I can’t help thinking the intended audience would be frozen

Cold Calling For Chickens 2006 Bob Etherington

[https://salespodder.com/content/images/wordpress/2014/03/coldcallingforchickenscover.jpg] The chicken of the title is you. That is, if you shudder at the thought of cold calling. The author believes in paradoxical thinking. Openly embrace being that chicken and you’ll turn into a winner. A similar dichotomy also

Guerrilla Teleselling 1998 Levinson Smith Wilson

[https://salespodder.com/content/images/wordpress/2014/03/guerrillatelesellingcover.jpg] Offshoot of an established series labelled with the guerrilla brand, this book claims it’s not designed to teach you to sell, but fine-tune how you do already for successful teleselling. A contradiction surely coming… I was immediately put off