Topic

sport & selling

A collection of 374 issues

How Is Every Horse In Your Yard

I’m not a punter. Nor do I have much interest in the rather annoyingly termed “sport of kings”. Possibly because unelected nepotist rule continues as one of humanity’s ugliest pockmarks. In the run up to today’s Aintree Grand National I was force-fed an interview with a leading

When Was Your Last Jose Mourinho Six-Page Letter Pitch

The English sports pages are Jose potty this week. After getting the sack from Chelsea, it seems he covets a return with Manchester United. The Independent newspaper sent talking heads into overdrive with an exclusive [http://www.independent.co.uk/sport/football/premier-league/jose-mourinho-to-manchester-united-ex-chelsea-manager-six-page-love-letter-i-can-change-a6829971.html] ;Ex-Chelsea manager pens six-page love

Marginal Gain Channels Of Data

I read a prelude to former table tennis international and now broadsheet journalist Matthew Syed’s new book, Black Box Thinking. He quotes the technical leader of runaway F1 leaders Mercedes, Paddy Lowe, comparing 2015 with 1987; > “When I first started in Formula One, we recorded eight channels of data.

Walsall's Current Success Built On Old Fashioned Values

[/content/images/wordpress/2015/09/walsall-fc-banks-stadium-relaying-pre15-16-season.jpg] The pitch about to be relaid at Banks’s Stadium, ahead of the new season, Summer 2015. Local lad Dean Smith is Walsall Football Club Manager. The third longest serving in the League, no less. Early days for sure, but they proudly sit

Rattle Your Competition With Federer's Tennis SABR

Roger Federer came close at the weekend. His astonishing total of Grand Slams remains at 17. Beaten by current nemesis, Novak Djokovic for the US Open crown. Much of the fortnight was consumed by his “new” shot. Aggressive and all-out attack. On a second serve he occasionally bounds forward from

Your Under Pressure Plan

[https://salespodder.com/content/images/wordpress/2015/08/eng-win-eurohockey-2015.jpg] England’s ladies hockey side won the Euros over the bank holiday weekend. Beating favourites, the Olympic and World champion Dutch in a penalty shoot-out. A terrific feat. In the glow of victory, I caught the star goalie speak. She

Your MAD Rugby World Cup Winning Sales Dept

[https://salespodder.com/content/images/wordpress/2015/08/times-rwc11-17aug15-400x175.jpg] The buzz builds. We are but a month away. Here’s my snapshot of a paragraph adding to the hype from London’s Times this week. There’s many utter disgraces in world sport. Yet two of the most outrageous

No Fear For Hunted Swimming World Champ

Team GB just enjoyed their best ever swimming world championship medal haul. Starman Adam Peaty broke a world record and won three Golds. Homeland media coverage is huge. Especially following the revelation from his proud Mother. As a baby he was petrified of the water. He shared what he considered

Tapping Into Team Sky Tour de Force

[https://salespodder.com/content/images/wordpress/2015/07/teamskyjag2015.jpg] This pic shot round the web during Chris Froome’s brilliant Tour de France win. It’s the cycling kit that followed him in his Team Sky Jag. Team Principal Dave Brailsford is a magnificent leader. I’ve blogged on

Andy Murray's Snarky T-Shirt

[https://salespodder.com/content/images/wordpress/2015/07/andymurray2015noexcusesnoapologies.jpg] Tennis champ Andy Murray likes his statement t-shirts [http://salespodder.com/prepare-attack-destroy/]. After a first round Wimbledon win, here’s his T’s message, courtesy of current sponsor, Under Armour; > No Excuses No Apologies On national radio, his entertaining post-match