salespodder

salespodder

http://salespodder.com

Movie Logline For Your New Product

I’ve blogged before on tips for solution selling from attention-grabbing deployed in tinseltown. Mainly that screenwriter perennial, the high concept. This is where you frame your screenplay referencing either; 🎬 another film, specifically one world famous megahit with your new angle added (oft-cited examples include ‘Jaws in space’ for Alien

Polarisation Deflectors & Proposal Adoption

[https://en.wikipedia.org/wiki/Overton_window] I listened to a recent radio panel discuss impartial journalism in a polarised world. I say discuss, it was pretty much an embarrassment to the medium. Packed with luvvy opinionators with almost no regard for any world outside their cosy bubble. I battled

Moonshots Can Crash Land, But...

[https://salespodder.com/content/images/wordpress/2019/09/moonshot-to-scale-400gr.jpg] From Earth to the Moon; distance to scale, with rough approximation of smoothed travel path in Nasa brand colour of Orioles Orange (with this label in their other, namely Midnight Blue). -------------------------------------------------------------------------------- This week India become the latest country to

Shrinkflationer Buys Doubling Capacity

Boo. Hiss. It’s difficult to avoid clicking on yet another shrinkflation exposé. The dastardly practice of the devilish food companies who reduce their portions yet keep the price to us the same as for the larger packets. This time in the firing line of rip-off shame, Big Food bandits

Your Six Supporting Messages

A warning from a lifelong adman. Believing a pitch is all about one element alone is a dangerous ploy. I caught Jonathan Gabay [http://www.brandunderstanding.com/] on the airwaves impart this wisdom; > ‘with any ad campaign … you have to have a very key and clear message … if you

Success Pioneers In Global Newsroom

[/content/images/wordpress/2019/09/pioneers-success-skynews-westminster-office-2019-400gr.jpg] Anyone can be prone to a bit of a nosey moment, right? Who wouldn’t take an interest in how other people’s offices look… So I was intrigued to see a rolling news channel feature one of their newsrooms as a bumper

Going Down A Storm With Your Printout Charts

America’s National Hurricane watchers clearly have a big printer. Above is their widely shared printout of an early forecast for 2019’s Hurricane Dorian. Deemed such a threat, that in this Oval Office press event, the US President warned that the incoming storm was “a monster”. Not every office

The Best Thing In The Whole World

I always enjoy a tale from beyond Sales about selling an idea. Here’s one from the ephemeral world of radio show features. A new host took over a breakfast time popchart style radio programme with around five million tuning in daily. One trait he was determined to stamp on

Does Your Prop Suffer From Wikipediitis?

> wikipediitis: when a documentary would’ve been better served as an annotated article This is a contemporary criticism of many a supposedly investigate look at a subject on-screen. When it merely recites talking head recollection, without story arc nor deeper context, and bloats the running time by plugging gaps

Can I Borrow You For A Sec?

Chuggers. British plague, British cure? Discuss… Opinion may be divided. But these third sector salespeople – the label derived from charity mugger – adorn/blight every high street in the land. For over a decade turning a trip to the shop into an obstacle course crossing tig with hide and seek. When